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2005
March
P
Paw Lane
Paw Lane
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Please read the following description of a new service concept in order to complete the survey.
Animal lovers beware. Paw Lane is a dog villa. There is a day kennel for the suits who don't have the time or those who will be away for the day. The dogs will be well fed from the Doggy Bakery, located next to the kennel. Anyone is allowed to come to the bakery and is invited to bring their animals and take in a show at the mini movie theater conviently located next to the bakery. Whether you're with family, friends, or just your best friend, your pet, you can come and enjoy a show or just the company of others with similar interests. The kennel is just for dogs, but every animal is welcome to the mini movie theater and the large park.
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After reading the above service description, how interested would you be in using the described service?
Not at all interested
Not very interested
Neither interested nor uninterested
Somewhat interested
Extremely interested
*
What features/attributes of this service are the most valuable to you?
What do you find least appealing about this service?
Overall, how interested are you in buying this service?
Not at all interested
Not very interested
Neither interested nor uninterested
Somewhat interested
Extremely interested
How would you best describe your familiarity with a product/service like that described above?
I was not aware of such a product/service
Only generally aware
Have investigated or researched such products
Have demo'd a product like this
Have purchased or regularly use a product like this
How aware are you of the following companies that offer similar services? Please check all that apply.
Man's Best Friend
Petco
George Bush's Dog Park
Would you use this service more than once?
Extremely unlikely
Extremely likely
Which groups of people do you expect to be the greatest users of this service? Please check three (3).
Self
Family member
Co-worker
Business/Organization partner
Student
Other adult
Teen 13-18 years
Child 8-12 years
Child 2-7 years
Infant under 2
If you wanted to buy/have this new service, which purchase method would you most prefer?
Calling and ordering by telephone
Ordering through the mail
Going to the company/place of business/office
Using the Internet
Other
Which of the following best describes your need for this service?
I really need this service because nothing else can solve this problem.
This is a minor improvement over what I currently do.
Looks okay but is about the same as what I'm using now.
My current service would serve me better.
I am not at all interested in this service.
Please contact
[email protected]
if you have any questions regarding this survey.
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