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2005
May
P
Per Una Due
Per Una Due
0%
Hi,
Please spend a few seconds answering the following questions about Marks & Spencers 'Per Una Due' range of clothing.
We are trying to find out why Marks & Spencers are having difficulties selling this range and then come up with an improved Marketing Plan for them.
(This questionnaire requires only female respondants)
Thanks
Gender
Male
Female
Age
10-25
26-40
41-35
36-50
50+
Do you ever shop in Marks & Spencer's for clothes?
Yes
No
If no, why? (If yes please ignore this question)
Poor Quality
Not aimed at my age group
Too Expensive
Not 'cool'
Other
Which of these shops have you purchased clothes from? (Excluding Underwear)
Top Shop
New Look
Next
French Connection
Dorothy Perkins
Gap
BHS
Marks & Spencer
Oasis
Miss Selfridge
Warehouse
Other
If you are out shopping with the girls how likely is it that you would go into Marks & Spencer's to browse for clothes?
Very Likely
Likely
Possibly
Highly unlikely
No Way!
What would encourage you to shop more in marks and spencer?
How familiar are you with Per Una Due
Never heard of it
Im aware but have never bought anything
Occasionly buy from the range
Buy from range on a regular basis
What age group do you perceive Per Una Due is aimed at?
16-30
20-40
25-45
35-50
20-60
50+
How did you hear about Per Una Due?
TV
Radio
Magazine
Newspaper
Internet
Friend/relative/associate
Haven't heard of it before
Not sure
Other
How would you rate the quality of Per Una Due Clothing?
Poor
Fair
Good
Very Good
Excellent
What is it that you would most like to change about Per Una Due clothing?
Would you be more likely to shop in a highstreet Per Una Due Shop, rather than a big Marks & Spencer superstore?
Definitely Not
Probably Not
Not sure
Probably
Definitely
Would you be interested in shopping for Per Una Due clothes online?
Yes
No
Please contact
[email protected]
if you have any questions regarding this survey.
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