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Hi,


Please spend a few seconds answering the following questions about Marks & Spencers 'Per Una Due' range of clothing.



We are trying to find out why Marks & Spencers are having difficulties selling this range and then come up with an improved Marketing Plan for them.



(This questionnaire requires only female respondants)



Thanks





 
 

Gender
Male Female
 
 

Age
10-25 26-40 41-35 36-50 50+
 
 

Do you ever shop in Marks & Spencer's for clothes?
Yes No
 
 

If no, why? (If yes please ignore this question)
 
Poor Quality
 
Not aimed at my age group
 
Too Expensive
 
Not 'cool'
 
Other
 

 
 
 
Which of these shops have you purchased clothes from? (Excluding Underwear)
 
Top Shop
 
New Look
 
Next
 
French Connection
 
Dorothy Perkins
 
Gap
 
BHS
 
Marks & Spencer
 
Oasis
 
Miss Selfridge
 
Warehouse
 
Other
 

 
 

If you are out shopping with the girls how likely is it that you would go into Marks & Spencer's to browse for clothes?
 
Very Likely
 
Likely
 
Possibly
 
Highly unlikely
 
No Way!
 
 
 
What would encourage you to shop more in marks and spencer?
   
 
 
 
How familiar are you with Per Una Due
 
Never heard of it
 
Im aware but have never bought anything
 
Occasionly buy from the range
 
Buy from range on a regular basis
 
 

What age group do you perceive Per Una Due is aimed at?
16-30 20-40 25-45 35-50 20-60 50+
 
 
 
How did you hear about Per Una Due?
 
TV
 
Radio
 
Magazine
 
Newspaper
 
Internet
 
Friend/relative/associate
 
Haven't heard of it before
 
Not sure
 
Other
 
 
 
 
How would you rate the quality of Per Una Due Clothing?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What is it that you would most like to change about Per Una Due clothing?
   
 
 
 
Would you be more likely to shop in a highstreet Per Una Due Shop, rather than a big Marks & Spencer superstore?
 
Definitely Not
 
Probably Not
 
Not sure
 
Probably
 
Definitely
 
 

Would you be interested in shopping for Per Una Due clothes online?
Yes No
 
Please contact [email protected] if you have any questions regarding this survey.
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