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Hi there!
You are invited to participate in our survey that asks for some general background information about your practice, as well as your thoughts on some potential marketing messages. It will take approximately 10 minutes to complete the questionnaire, and as a thank you for your time, we will provide you with a $5 Starbucks gift card. You will also be entered in a drawing to win a FREE set of Unitron Flex:trial devices.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Chelsea Diles Treseder at 707-292-0741 or by email at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. |
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| * How would you describe your role in the organization you work for? |
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| * Does your practice employ audiologists or dispensers only? |
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| * How do you currently purchase hearing devices? |
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| Which buying group do you buy through (Select all that apply)? |
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| Which manufacturers do you currently fit? |
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| Which manufacturer do you fit the most of? |
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| This question is optional and your answer will be confidential and only reported in aggregate, but approximately how many hearing aids do you fit per month? |
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The next section will describe what Pivot Hearing is.
Pivot Hearing is a practice development partner/buying group that is unique in the hearing care space because we are in practice just like you are. We are audiologists and hearing aid dispensers running 3 (4 as of February 2015) busy, growing offices in Northern California. We are really good at what we do, and we want to help our colleagues be successful as well. We bucket our offerings into 4 major categories: direct response and digital marketing, community & physician marketing, innovative ways of doing business, and getting more out of your practice management software.
While we can help you with all of the things traditional buying groups can help you with, our strategies and tools actually work and continue to work because we are in the trenches just like you are everyday. We are constantly coming up with new ideas, testing them quickly in our clinics, which see a combined 50+ patents per day, and then bringing them to our members - proven and ready to go.
In addition to our traditional practice development offerings and the ability to buy multiple manfacturers' products through us to pay for our services, we have a special relationship with Unitron and are uniquely able to help you integrate Unitron's Flex program into your practice. We have been using Flex for almost 3 years, and it has been a game changer for our business. At the highest level, it has meant better relationships with our patients, reduced returns for credit, improved cash flow, a premium repair service that simultaneously demonstrates new technology, and differentiated marketing. |
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| The next section will present 6 short descriptions of what Pivot Hearing can offer. After each description, you'll be asked to answer a few questions. Please note that these descriptions are just different ways to explain what Pivot Hearing does, but nothing about Pivot Hearing actually changes each time. |
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| Click continue to see the first message and a set of questions. There are 6 total messages.
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Message C
A Pivot Hearing partnership delivers greater confidence to both your patients and your practice. |
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| * Please rate the overall appeal of this description to you. |
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| Please rate how strongly you agree or disagree with the following.
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| Please state how likely you are to do each of the following after seeing the description
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Message T
A Pivot Hearing partnership delivers customized business and clinical tools to your practice and your patients. |
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| * Please rate the overall appeal of this description to you. |
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| Please rate how strongly you agree or disagree with the following.
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| Please state how likely you are to do each of the following after seeing the description
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Message G
A Pivot Hearing partnership delivers greater choice to you and your patients. |
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| * Please rate the overall appeal of this description to you. |
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| Please rate how strongly you agree or disagree with the following.
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| Please state how likely you are to do each of the following after seeing the description
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Message P
A Pivot Hearing partnership delivers a pressure free purchasing experience for both your practice and your patient. |
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| * Please rate the overall appeal of this description to you. |
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| Please rate how strongly you agree or disagree with the following.
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| Please state how likely you are to do each of the following after seeing the description.
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Message R
A Pivot Hearing partnership delivers proven referral programs and patient retention tools to your practice. |
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| * Please rate the overall appeal of this description to you. |
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| Please rate how strongly you agree or disagree with the following.
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| Please state how likely you are to do each of the following after seeing the description
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Message M
A Pivot Hearing partnership delivers proven marketing ideas to attract and keep new patients. |
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| * Please rate the overall appeal of this description to you. |
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| Please rate how strongly you agree or disagree with the following.
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| Please state how likely you are to do each of the following after seeing the description.
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| In the next section, I am going to list a number of benefits in a certain category and then ask you a couple questions. There are 3 categories and 2 questions per category. |
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* We believe that a partnership with Pivot Hearing to integrate Flex into your practice can deliver the following patient benefits:
-Confidence in the hearing professional
-Trust in the hearing professional
-Patient feels they have choices
-Tailored solution to fit patient needs
-Pressure-free buying experience
-Patient ownership of the process
Of the above patient benefits, which are so compelling that you would be willing to change the way you do things? |
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| * If you had to identify one of the patient benefits that strikes you as most important, which would it be? |
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* We believe that a partnership with Pivot Hearing to integrate Flex into your practice can deliver the following practice benefits:
-A unique and easy fitting process
-Differentiated brand in your market
-Proven messaging that works
-Same-day fitting
-Options to easily upgrade patient technology
-Enhanced relationships with patients
Of the above practice benefits, which are so compelling that you would be willing to change the way you do things? |
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| * If you had to identify one of the practice benefits that strikes you as most important, which would it be? |
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* We believe that a partnership with Pivot Hearing to integrate Flex into your practice can deliver the following benefits to your profitability:
-Improved cash flow
-New patients
-Eliminated returns for credit
-Retention of patients
-Reduced number of Tested Not Sold patients
Of the above bottom line benefits, which are so compelling that you would be willing to change the way you do things? |
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| * If you had to identify one of the bottom line benefits that strikes you as most important, which would it be? |
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