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Hello:
We are Mcgill students conducting a survey on plush animal stores and their attributes.
You are invited to participate in our survey on plush animals. In this survey, approximately 300 people will be asked to complete a survey that asks questions about related plush animal knowledge and use. It will take approximately 5 minutes minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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How many plush animals do you own ?
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| Have you purchased plush animals? |
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The purchase was made for which occasion? (Check all that apply)
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What price would you pay for a plush animal?
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Rank the following plush animal attributes according to their importance. ( 1 being the most important and 6 being the less)
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| Softness |
| | | Durability |
| | | Design (Appearance) |
| | | Size |
| | | Price |
| | | Accessories |
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How likely would you be to buy a plush animal in the following locations?
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How high is your involvement in the purchase of a plush animal, when buying for:
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When would you be more likely to buy a plush animal?
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For which reason would you be more likely to buy a plush animal?
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Which of the following brands of plush animals are you aware of? (Check all that apply)
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According to your perception or knowledge, how high is the quality of the plush offered by:
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Rate the importance of the salesperson relative to your purchase decision for a plush animal when buying for:
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Are you aware of the concept and purpose of the Ceramik Café in Montreal and Brossard?
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Have you ever been to the Ceramik Café in Montreal or Brossard?
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If yes, what did you think of your experience, in terms of:
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| Rank on a scale from one to five (one being the best, 5 being the worse) the importance of the following attributes when choosing a plush animal: |
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| Ability to customize |
| | | Choice range |
| | | Softness |
| | | Appearance |
| | | Size |
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| What do you do during your free time? Rank in order of preference (1 being the best, 5 being the worst) |
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| Television |
| | | Magazine |
| | | Reading |
| | | Internet |
| | | Cellphone |
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| Education Level (or in completion) |
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What is your household income?
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| What is the size of your household ? |
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