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  1. Surveys
  2. 2005
  3. March
  4. P
  5. Preferences of Breakfast Cereals
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Hello!
You are invited to participate in our survey about household preferences of breakfast cereals. In this survey, approximately 5 females, ages 25-39 will be asked to complete a survey that asks questions about brand preference of breakfast cereals.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
 
 
 
* 1. How many people live in your household?
   
 
 
2. 
* How often do you eat cereal?
 
Less than once a week
 
1 to 3 times per week
 
4 to 6 times per week
 
7 or more times per week

 
 
3. 
Do you eat the same breakfast cereal you ate as a child?
Yes No
 
 
If yes, what brand?
   
 
 
 
* 5. Which brands do you purchase?
   
 
 
6. 
* What's most important to you in selecting a breakfast cereal? Rank between 1 and 5; 1 being the highest and 5 being the lowest.
Taste
Price
Nutritional value (fiber, low-fat)
Ingredients
Addes vitamins and minerals
 
 
7. 
* When choosing a cereal, what kind of cereal do you select?
   
 
 
8. 
Do you look at the Nutrition Facts on the side of the box?
Yes No
 
 
If yes, what is important to you?
   
 
 
10. 
Besides adding milk, what else do you add to your cereal?
 
Fruit
 
Sugar
 
Honey
 
Nothing
 
Other
 

 
 
11. 
* What is your age?
 
25-29
 
30-34
 
35-39
 
 
12. 
Do you have children?
Yes No
 
 
If yes, how old are your children?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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