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Surveys
2005
April
P
Product awareness
Product awareness
0%
<-- Mark the best answer that pertains to you, please be honest. Mark one answer for every question.-->
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1) How familiar are you with whole grain cereals?
Never heard of it
I am aware but have never purchased it
purchased it only sometimes
purchase it on a regular basis
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2) Which of these cereals do you purchase most often?
Post ex. (Honey Bunches of oats, Fruity pebbles, Golden crisp, Honey comb, Raisin bran, Alfa-bits)
General Mills ex. (Chex, Cocoa puffs, Cinnamon toast crunch, Wheaties, Cheerios, Kik, Trix,Lucky charms)
Kelloggs ex. (Corn flakes, Pops, Fruit Loops, Raisin Bran, Honey Smacks, Crispix, Rice Crispies, Frosted Mini Wheats, Apple Jacks)
Quaker ex. (Captain Crunch, Life, Toasted oatmeal)
Generic Brand cereals
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3) How did you first hear about whole grain cereals?
TV
Radio
Magazine
Newspaper
Internet
Friend/relative/associate
Not sure
Other
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4) Overall, how do you rate the quality of the cereal you purchase?
Poor
Fair
Good
Very Good
Excellent
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5) Would you recommend whole grain cereals to a friend or associate?
Definitely Not
Probably Not
Not sure
Probably
Definitely
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6) How likely are you to buy whole grain cereals in the future?
Very unlikely
Some what unlikely
Not sure
Somewhat likely
Very Likely
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7) How old are you?
1-17
18-25
26-35
36-45
46-55
56+
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8) Are you?
Male
Female
Please contact
[email protected]
if you have any questions regarding this survey.
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