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<-- Mark the best answer that pertains to you, please be honest. Mark one answer for every question.-->
* 1) How familiar are you with whole grain cereals?
 
Never heard of it
 
I am aware but have never purchased it
 
purchased it only sometimes
 
purchase it on a regular basis
 
 

* 2) Which of these cereals do you purchase most often?
 
Post ex. (Honey Bunches of oats, Fruity pebbles, Golden crisp, Honey comb, Raisin bran, Alfa-bits)
 
General Mills ex. (Chex, Cocoa puffs, Cinnamon toast crunch, Wheaties, Cheerios, Kik, Trix,Lucky charms)
 
Kelloggs ex. (Corn flakes, Pops, Fruit Loops, Raisin Bran, Honey Smacks, Crispix, Rice Crispies, Frosted Mini Wheats, Apple Jacks)
 
Quaker ex. (Captain Crunch, Life, Toasted oatmeal)
 
Generic Brand cereals
 
 

* 3) How did you first hear about whole grain cereals?
 
TV
 
Radio
 
Magazine
 
Newspaper
 
Internet
 
Friend/relative/associate
 
Not sure
 
Other
 
 

* 4) Overall, how do you rate the quality of the cereal you purchase?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 

* 5) Would you recommend whole grain cereals to a friend or associate?
 
Definitely Not
 
Probably Not
 
Not sure
 
Probably
 
Definitely
 
 

* 6) How likely are you to buy whole grain cereals in the future?
 
Very unlikely
 
Some what unlikely
 
Not sure
 
Somewhat likely
 
Very Likely
 
 

* 7) How old are you?
 
1-17
 
18-25
 
26-35
 
36-45
 
46-55
 
56+
 
 

* 8) Are you?
 
Male
 
Female
 
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