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  1. Surveys
  2. 2005
  3. April
  4. P
  5. Purchasing Tradeoffs with regard to Environmentall
0%
 




Firstly thank you in advance for your participation in this research study.



We are researchers at the University of Illinois at Urbana-Champaign in the United States.



The objective of this research is to model consumer purchasing patterns with regard to environmentally friendly products.



We would gratefully like to invite your responses to the following questions.



The responses should take about 5-7 minutes to complete.



Please be assured that all the responses will be kept confidential and will be used only for research purposes.



Thank you again for your cooperation.





Environmentally friendly products can be identified by ‘recyclable’, ‘biodegradable’, ‘we are committed to preserve our forests’ and similar claims on the product packages.






 
 
1. 
* Do you believe that all products available in the market should be environmentally friendly?

 
Yes
 
No
 
Do Not Care
 
 
2. Please rate your response on a scale of 1-7.


How strongly do you believe that all products available in the market should be environmentally friendly?
Not At All Very Strongly
 
 
3. 
* When you go shopping, do you actively look for environmentally friendly products?

 
Yes
 
No
 
 
4. Please rate your response on a scale of 1-7.

* What is your opinion about the reliability of environmentally friendly claims advertised on the product packages?

Not Reliable At All Completely Reliable
 
 
5. Please rate your response on a scale of 1-7.



How would you rate environmentally friendly products in terms of overall quality as compared to environmentally unfriendly products?

Very Inferior Very Superior
 
 
6. Please rate your response on a scale of 1-7.



If both the environmentally friendly and environmentally unfriendly products were equal in terms of overall quality, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
 
How much percentage reduction in overall quality would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent?

   
 
 
8. Please rate your response on a scale of 1-7.



If the overall quality of the environmentally friendly product were less than the overall quality of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
9. Please rate your response on a scale of 1-7.



How would you rate environmentally friendly products in terms of functionality as compared to environmentally unfriendly products?

Very Inferior Very Superior
 
 
10. Please rate your response on a scale of 1-7.



If both the environmentally friendly and environmentally unfriendly products were equal in terms of functionality, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
 
How much percentage reduction in functionality would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent?

   
 
 
12. Please rate your response on a scale of 1-7.



If the functionality of the environmentally friendly product were less than the functionality of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
13. Please rate your response on a scale of 1-7.



How would you rate environmentally friendly products in terms of performance as compared to environmentally unfriendly products?

Very Inferior Very Superior
 
 
14. Please rate your response on a scale of 1-7.



If both the environmentally friendly and environmentally unfriendly products were equal in terms of performance, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
 
How much percentage reduction in performance would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent?

   
 
 
16. Please rate your response on a scale of 1-7.



If the performance of the environmentally friendly product were less than the performance of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
17. Please rate your response on a scale of 1-7.



How would you rate environmentally friendly products in terms of durability as compared to environmentally unfriendly products?

Very Inferior Very Superior
 
 
18. Please rate your response on a scale of 1-7.



If both the environmentally friendly and environmentally unfriendly products were equal in terms of durability, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
 
How much percentage reduction in durability would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent?

   
 
 
20. Please rate your response on a scale of 1-7.



If the durability of the environmentally friendly product were less than the durability of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product?

Very Unlikely Very Likely
 
 
21. Please choose one or more of the choices.


How do you decide whether a product is environmentally friendly?

 
Based on the name of the manufacturer
 
Based on the claim made on product package
 
Based on the name of the product
 
Based on the recommendations of friends
 
Other
 

 
 
22. Please rate your response on a scale of 1-7.



If you think that a particular company is environmentally responsible, how likely would you be to purchase products from this company without looking for environmentally friendly claims on the packages?

Very Unlikely Very Likely
 
 
23. Please rate your response on a scale of 1-7.



If you think that a particular company is not environmentally responsible, how likely would you be to purchase products from this company?

Very Unlikely Very Likely
 
 
24. Please rate your response on a scale of 1-7.



If you were not sure whether a particular company is environmentally responsible, how likely would you be to check whether this company is environmentally responsible before purchasing products manufactured by this company?

Very Unlikely Very Likely
 
 
 
How much extra (in terms of Euro) would you be willing to pay for environmentally friendly laundry detergent that is otherwise equivalent?

   
 
 
 
How much extra distance (in terms of kilometers) would you be willing to drive to purchase environmentally friendly laundry detergent that is otherwise equivalent? (Please ignore the effects of extra gas consumption for driving more distance)

   
 
 
27. Please rate your response on a scale of 1-7.


If the environmentally friendly laundry detergent has the same price as the environmentally unfriendly laundry detergent, but you must drive more distance (Please refer to your response to the previous question) to purchase it, how likely would you be to purchase environmentally friendly laundry detergent?

Very Unlikely Very Likely
 
 
28. Please rate your response on a scale of 1-7.



If the environmentally friendly laundry detergent is available at the same store, but costs more than the environmentally unfriendly laundry detergent by the amount that you specified in question # 25, how likely would you be to purchase environmentally friendly laundry detergent?

Very Unlikely Very Likely
 
 
Following information will be used for the data cross-classification purposes only.



 
 
 
* Your Age:

   
 
 
30. Please choose one of the choices.



* Your present education level:

 
Less than high school
 
High-school
 
Bachelor’s / undergraduate
 
Masters (graduate)
 
Doctorate (PhD)
 
Other
 
 
 
31. 
* Gender:

 
Male
 
Female
 
 
32. 
* Marital Status:

 
Never Married
 
Married
 
Divorced
 
Other
 
 
 
33. 
Number of Children at home:

 
No Children
 
1 or 2
 
3 or 4
 
More than 4
 
 
34. 
* Your Occupation:

 
Student
 
Homemaker
 
Employed Professional
 
Self-Employed
 
Other
 
 
 
35. 
Your position in your organization:

 
Entry Level
 
Junior Management
 
Middle Management
 
Senior Management
 
Owner
 
Other
 
 
 
36. 
Your income (annual) range:

 
Less than 7,500 Euro
 
Between 7,500 and 15,000 Euro
 
Between 15,000 and 22,500 Euro
 
Between 22,500 and 30,000 Euro
 
Between 30,000 and 37,500 Euro
 
Between 37,500 and 45,000 Euro
 
Between 45,000 and 52,500 Euro
 
Between 52,500 and 60,000 Euro
 
Between 60,000 and 67,500 Euro
 
Between 67,500 and 75,000 Euro
 
More than 75,000 Euro
 
 
 
* Country of your residence:

   
 
 
 
State of your residence:

   
 
 
 
* City of your residence:

   
 
 
 
* Country of your nationality:

   
 
 

We would like to thank you very much for taking your time out to respond to the questions.



Again, we would like to assure you confidentiality of your responses and that your responses will be used only for the data analysis purposes.



Thank you again for being part of the research process. We greatly appreciate your assistance.



If you would have any questions, or would like to know outcome of the research findings, feel free to write to Atul Kulkarni ([email protected]).


 
Please contact [email protected] if you have any questions regarding this survey.
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