questionaire | QuestionPro

Caution!!!

When filling out the questionnaire, imagine you are shopping at your favorite & local shopping store (e.g. Econo Foods or Wal-Mart)

	Strongly Agree	Agree	Uncertain	Disagree	Strongly Disagree
1. I do not always know exactly which products meet my needs best.

2. Sometimes it is difficult to arrive at a decision when making a purchase.

3. Most brands are distinct (i.e., not very similar) and are therefore easy to distinguish.

4. Once I find a brand I like, I stick with it.

5. After watching a series of commercials on TV, it often happens that I cannot remember the product (category) but only the brand.

6. When buying certain products, I need the help of sales personnel to understand differences between products.

7. Due to the great similarity of many products it is often difficult to discover new products

8. Sometimes when making a purchase I delay the decision.

9. When I shop for groceries I often do not know the exact meaning of words, such as nutritious or healthy.

10. Inside a store I immediately recognize my favorite brands.

	Strongly Agree	Agree	Uncertain	Disagree	Strongly Disagree
11. I usually buy the same brands.

12. Sometimes I want to buy a product seen in commercials, but cannot identify it clearly between the large number of similar products.

13. There are so many brands to choose from that I sometimes feel confused.

14. Sometimes I postpone a planned purchase.

15. I know that when brands are similar the more expensive one is better.

16. When planning to buy a product, such as a laptop computer, sometimes different opinions on products by family members or friends confuse me and I do not know what features are important to me.

17. Sometimes I have problems seeing the difference between a real brand and a generic product.

18. The brands I buy, I change regularly.

19. Products such as CD players or cell phones often have so many features that a comparison of different brands is almost not possible.

20. Due to the great similarity of brands, it is often difficult to detect new products.

	Strongly Agree	Agree	Uncertain	Disagree	Strongly Disagree
21. Sometimes the choice in a store is so large that a purchase takes longer than expected.

22. Even the prospect of lower prices would make me not switch to another company.

23. Despite the large number of stores (also E-stores) it is never difficult to decide where to shop.

24. Most brands are very similar, making it difficult to distinguish them

25. The information I get from commercials is often so unclear that it is hard to know what a product can actually do.

26. If it were possible without a problem, I would not choose another company.

27. After watching a series of commercials on TV, it often happens that I cannot remember the brand but only the product.

28. When buying certain products, such as a computer, I feel I do not know what product features are particularly important to me.

29. Some brands look so similar that I don't know if they are made by the same manufacturer.

30. When buying a product I usually do not feel thoroughly informed.

31. Brands are unmistakable.

32. When going shopping, I feel I have to deal with too much information.

33. I intend to remain the companys customer.

34. Some brands look so similar that I do not know whether they are different in quality.

Gender

Male

Female

Please tell me your age

Education Level (highest level attained)

Elementary School

Some High School

High School graduate

Associates Degree

Bachelors Degree

Masters Degree

Doctorate Degree

Other

Occupation (please limit to your major occupation)

Personal income (monthly)

For the drawing of prizes please fill in your email adress so I can contact you if you are one of the lucky winners: