|
Hello:
You are invited to participate in my questionaire which hopefully will help me find the best way to use a spokesperson to promote a particuler brand . In this survey, approximately fifty people of all age groups will be asked to complete a survey that asks questions about David Beckham and the Adidas brand. It will take approximately five minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact Abdul Abdulai at [email protected].
Thank you very much for your time and support. |
| |
|
|
|
|
|
|
|
|
| Do you wear Adidas clothing? |
| |
|
|
|
|
|
|
|
|
| |
| How familiar are you with the Adidas brand? |
| |
|
|
|
|
|
| Would a celebrity make you switch from your usual brand to one they where promoting? |
| |
|
|
|
|
| |
| Which of other sports brands have you heard off? Choose more than 1 answer if needed |
| |
|
|
|
|
| |
Where have you come accross the Adidas brand?
Tick as many answers as you like. |
| |
|
|
|
|
| |
| Overall, how do you rate the quality of Adidas products? |
| |
|
|
|
|
| |
| Is there anything you don't like about the brand? | | |
|
|
|
|
| |
| Would you recommend Adidas goods to a friend or associate? |
| |
|
|
|
|
| |
When was the last time you used an Adidas product?
|
| |
|
|
|
|
| |
| How likely are you to buy Adidas products in the future? |
| |
|
|
|
|
|
| Do you believe celebrities when they say the the product they are promoting is the best in the world? |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Would Adidas predator football boots be rated as one of the best in the market if David Beckham was not wearing them? |
| |
|
|
|
|
|
|
|
|
|
| How good do you think DB is as a footballer? |
| |
|
|
|
|
|
| Does David Beckham earn endorsements for his skills on the pitch or for his marketing appeal? |
| |
|
|
|
|
|
| David Beckham has just signed a deal with Adidas which compares with the one Micheal Jordan signed with Nike i.e. David Beckham having his own logo on specific Adidas clothing. Do you think the DB logo will be around for years like Jordans? |
| |
|
|
|
|
|
| Do you think celebrity endorsed products normally have a higher price compared to similar products in the same market? |
| |
|
|
|
|
|
| How would you describe DB? |
| |
|
|
|
|
|
| As a consumer would you rather pay the cheaper price for a product that is not endorsed or a higher price for a well publised, endorsed product? |
| |
|
|
|
|
|
| Would you still buy a product if the celebrity who is endorsing it received bad press? |
| |
|
|
|
|
Loading...
