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Dear Respondent:
Please give us your feedback about this questionnaire, is it easy to understand? Do you think these questions relevant? Do you find these questions too personal? Please email your comments or suggestions to [email protected].
Thanks so much for participating in our questionnaire about online shopping using Kelkoo. In this questionnaire, you will be asked about your shopping behaviour and your experiences using Kelkoo, the price comparison website. It should take approximately 15 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Lyndsey at [email protected]
Thank you very much for your time and support. Please start the survey now by clicking on the Continue button below.
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| What types of products would you consider buying online?
(Please list three types of products) For example: Books, Tickets,Music.... | | | | | | | | | | |
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| Why do you choose to buy online? For example: Wider choice, speed.....
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| 3. When you are looking to buy the following products, what is your preferred method of purchase? Please choose 2 out of 5 choices.
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| 4. Part 2: Your Experience in Kelkoo
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| Have you ever used Kelkoo? |
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| Where did you hear about Kelkoo? (You can choose more than 1 choice) |
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| When you decide to buy online, how many times would you use Kelkoo? |
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| What products have you bought from a site which was linked from Kelkoo? Please specify: | | |
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| What is it that you like best about Kelkoo? Please specify: | | |
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| What is it that you dislike the most about Kelkoo? Please specify: | | |
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| Why do you use Kelkoo? Please specify: (For example lower price, more convenient...) | | |
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| 14. How do you rate the following aspects?
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| Do you mind all your activity being monitored and collected by Kelkoo? | | |
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| What benefits do you see in using Kelkoo? | | |
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| Would you recommend this website? |
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| How do you search in Kelkoo? (select all that apply) |
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| From the following factors, please rank them in order from 1 to 5. (1 - most important, 5 - least important) |
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| Brand |
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| | | Review |
| | | Trust of the stores |
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| Do you use other price comparison websites? If so, please specify: | | |
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| If Kelkoo was a brand of coffee, what brand would it be? and Why? | | |
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| What do you think Kelkoo can do to improve? | | |
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| The Internet Connection Type |
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