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Have you heard of the (RED) campaign?
 
Yes
 
No
 
 
 
Are you familiar with the cause the (RED) campaign supports?
 
Yes
 
No
 
Somewhat familiar
 
 
 
Have you ever purchased a (RED) campaign product?
 
Yes
 
No
 
 
 
Knowing what the (RED) campaign is about, would you ever buy a (RED) campaign product?
 
Yes
 
No
 
 
 
How often do you buy Skittles?
 
less than once a month
 
1-2 times a month
 
1-2 a week
 
more than twice a week
 
 
 
Would you purchase a bag of all red Skittles that are entirely strawberry flavored?
 
Yes
 
No
 
 
 
Would you be more apt to buy a bag of red Skittles with different flavors such as strawberry, cherry, and cherry lemonade, and strawberry watermelon?
 
Yes
 
No
 
 
 
Would you buy more bags of Skittles if you knew a percentage of the proceeds would go to the (RED) campaign?
 
Yes
 
No
 
 
 
If you answered "Yes" to the Question 8, how many more bags of Skittles would you buy? (If you answered "No", please skip this question)
 
1 additional bag each month
 
2 additional bags each month
 
3 additional bags each month
 
more than 4 additional bags each month
 
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