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* Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strict confidence; only aggregate results will be released. Thanks again for your help.
Please maximize your screen for the best view of the survey; also, some scrolling will be necessary within portions of the survey. |
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| * Which one of these cities is closest to your home? |
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| How many times during the past 90 days have you visited each of the following shopping locations?
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| * When was your most recent visit to Richland Mall? |
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| * Which of the following reasons best describe why you have not visited Richland Mall in the past three months? |
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| * Which of the following changes would most influence you to shop at Richland Mall or shop there more frequently? Please select all that apply. |
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| * Which of these amenities / features would cause you to shop more often at Richland Mall? Please select all that apply. |
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| Is there anything else that would cause you to shop more often at Richland Mall | | |
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| * How long does it usually take you to travel to Richland Mall from your home? |
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| * Which of these stores are you likely to visit during a typical shopping trip to Richland Mall? Please select all that apply. |
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Please list any additional stores/restaurants you are likely to visit at Richland Mall |
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| * Which one of the following best describes your personal attitude toward fashion and the way you dress? |
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| * Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories? |
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| * How much did you spend on your most recently purchased pair of jeans? |
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| * Based on the following responses, how often would you say you dine at a sit-down restaurant for lunch or dinner? |
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| * Approximately how much do you spend per month on dining out? |
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| * Which of the following types of stores – if added to Richland Mall – would be likely to cause you to shop at the center, or shop there more often? Select all that apply.
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| * Which of these stores – if added to Richland Mall – would be likely to cause you to shop at the center, or shop there more often? Select all that apply.
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| Are there any other stores or store types that we should consider? | | |
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| * Thinking now about dining out, which of the following restaurant categories or types of cuisine would be likely to cause you to shop at Richland Mall, or shop there more often? Select all that apply.
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| Are there any other restaurants or eating places we should consider? | | |
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| Your candid feedback is extremely important to us, so is there anything else you would like to tell us about Richland Mall? | | |
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Please indicate what means you currently use to receive shopping and/or sales promotion information/special offers.
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| Please describe your participation level among the following social media sites.
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| * THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US. |
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| * Which category best reflects your employment status? |
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| * Which of these categories best describes the highest level of education you have completed? |
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| * How many children under age 18 live in your household? |
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| * Which of these categories best describes your background? |
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| * Which of these categories best describes your age? |
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| Which of these categories best describes your total household income before taxes? (Information provided is confidential.) |
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