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Hello Sir/Madam,
I am a student of Shailesh J Mehta School of Management, IIT Bombay pursuing my final year project to understand the perception of relationship building activities by banks. The purpose in surveying you is to gain insight into your attitude towards your bank and its activities. Please answer the following questions as openly and honestly as you can.
It will take approximately 2 minutes to complete the questionnaire.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Mohit Wadhawan] at [+91 98190 03887] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * Which is the bank that you deal with most often? | | |
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| Q 1. Which are the services in which you deal with this bank? |
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Q 2. For each of the following statements regarding relationship building efforts of your bank, please indicate your perception of the same.
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| My bank makes efforts to increase regular customers' loyalty. |
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| My bank makes various efforts to improve its ties with regular customers. |
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| My bank really cares about keeping regular customers. |
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| Q 3. Overall, how would you rate your satisfaction with the services of your bank? |
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| Have you used the ATM Service provided by your bank? |
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| Q 4. Overall, how satisfied are you with the ATM service? |
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| Does your bank offer Internet-banking facility? |
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| Have you used the Internet-banking facility provided by your bank? |
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| Q 5. Overall, how satisfied are you with the Internet-banking facility? |
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Q 6. Using the scale below, please click the button which best describes your likelihood to each of the following statements |
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| I say positive things about my bank to other people. |
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| I often recommend this bank to others who seek my advice. |
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| I encourage friends and relatives to do business with my bank. |
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| I consider my bank as the first choice to buy financial services. |
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| I plan to do more business with this bank or another branch of this bank in the next few years. |
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| * What is your age ? (in years) | | |
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| Are you working currently? |
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