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Hello:
You are invited to participate in our survey dissertation. In this survey, approximately 100 people will be asked to complete a survey that asks questions about brand switching and promotional strategy. It will take approximately two minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Peter Caufield at [email protected] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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Hello:
You are invited to participate in our survey dissertation. In this survey, approximately 100 people will be asked to complete a survey that asks questions about brand switching and promotional strategy . It will take approximately two minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Peter Caufield at [email protected] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Income. How much do you earn on average per annum? |
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| Please look at the included brands of lager and choose one based on the information provided. If you were to purchase lager which one would you choose? |
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| Have you ever purchased the brand that you chose in the previous question? |
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| In making this decision how many other brands did you consider? |
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| In choosing a brand of lager in a supermarket which of the following factors do you think is the most important? |
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| When you purchase alcohol from a supermarket when do you generally decide which brand you will purchase? |
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| Which of the following would be most effective in persuading you to try a brand you have never tried before? |
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| Do promotions encourage you to buy more? For example 1 for £1.50 and 2 for £2.00 |
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| How often do you shop in a supermarket? |
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| For what reason would you repeatedly buy the same brand? |
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| Please write any additional comments you may have in the following box: | | |
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