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Dear Customer,
You are invited to participate in my MBA survey. In this survey, approximately 200 people will be asked to complete a survey that asks questions about customer loyalty over the Web. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this research. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Luca |
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| Which of the following best describes your position within the company? |
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| Which is the industry segment in which your company operates? |
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| Select the range that is closest to the approximate annual sales for your company (2004): |
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| How would you rate yourself as an e-procurement user? |
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| Select the e-procurement infrastructure you use: |
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| Check the product or service category you most recently e-purchased: |
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| How much would you estimate you have purchased online in the past twelve months? |
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| Have you ever experienced any technical problem in purchasing online? |
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| Please rate the following attributes of web sites in order of importance (1 - least important, 7 - most important):
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| Please rate the following attributes of the web sites you are using (1 - strongly disagree, 7 - strongly agree):
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| Please rate the following attributes of web sites in order of importance (1 - least important, 7 - most important):
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| Please rate the following attributes of the web sites you are using (1 - strongly disagree, 7 - strongly agree):
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| Please rank the following attributes of web sites in order of importance (1 - least important, 7 - most important):
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| Please rate the following attributes of the web sites you are using (1 - strongly disagree, 7 - strongly agree):
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| Would you recommend the web site you are using? |
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| Are you willing to repurchase from the web site(s) you are using? |
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| Are you willing to pay a premium price to use the current web site(s)? |
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| Have you ever complained for the bad functionality of the web site(s) you are using? |
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