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Have you ever owned or considered purchasing any of the following
products?
Own Considered Purchasing Not Interested Do Not Know Enough About The Product
a. MP3 Player
b. Mac Computer
c. Cell Phone with Camera
d. PDA
e. Sidekick
 
 
From your own personal experience or from what you have heard about
these products, please answer the following question:
Does the product serve the purpose that it is supposed to?
Always Serves Its Purpose Most Of The Time Somewhat Not Really Not At All
MP3 Player
Mac Computer
Cell Phone with Camera
PDA
Sidekick
 
 
How satisfied are you with your MP3 Player regarding the following items?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Usage experience
After purchase service (warranty, repair, customer service etc)
 
 
How satisfied are you with your Mac Computer regarding the following items?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Usage experience
After purchase service (warranty, repair, customer service etc)
 
 
How satisfied are you with your Cell Phone w/ Camera regarding the following items?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Usage experience
After purchase service (warranty, repair, customer service etc)
 
 
How satisfied are you with your PDA regarding the following items?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Usage experience
After purchase service (warranty, repair, customer service etc)
 
 
How satisfied are you with your Sidekick regarding the following items?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Usage experience
After purchase service (warranty, repair, customer service etc)
 
 
 
How likely are you to recommend any of the following products to others: MP3 Player, Mac Computer, Cell Phone w/ Camera, PDA, Sidekick
 
Definitely will recommend
 
Probably will recommend
 
Not sure
 
Probably will not recommend
 
Definitely will not recommend
 
Never Used
 
 
If so, which ones would your recommend?
   
 
 
 
Can you remember any bad experiences you have had with any of the following products (MP3 Player, Mac Computer, Cell Phone w/ Camera, PDA, Sidekick)? If so, how did you deal with the situation?
   
 
 
 
If you contacted customer service, were all problems resolved to your complete satisfaction?
 
Yes, by the company or its representatives
 
Yes, by me or someone outside the company
 
No, the problem was not resolved
 
No problems/No contact with customer service
 
 
 
What recommendations would you offer for improving any of the following products: MP3 Player, Mac Computer, Cell Phone w/ Camera, PDA, Sidekick?
   
 
 
 
In your most recent customer service experience, how did you contact the representative?

 
In Person
 
By Telephone
 
Internet
 
Through a Dealer/Retailer/Broker
 
Other
 
 
 
 
About how long did you have to wait before speaking to a representative?
 
I was taken care of immediately
 
Within 3 minutes
 
3-5 minutes
 
5-10 minutes
 
More than 10 minutes
 
 
 
Did the representative... (Select all that apply)



 
Quickly identify the problem
 
Appear knowledgeable and competent
 
Help you understand the cause and the solution to the problem
 
Handle issues with courtesy and professionalism

 
 
 
About how long did it take to get this problem resolved?
 
Immediate Resolution
 
Less than a day
 
Between 2 and 3 days
 
Between 3 and 5 days
 
More than a week
 
The problem is still not resolved
 
 
Please think back to when you purchased any of the following products:
MP3 Player, Mac Computer, Cell Phone w/ Camera, PDA, Sidekick
Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied
Overall, how satisfied were you with the customer service experience?
 
 
If you were less than totally satisfied, what could have been done to serve you better?
   
 
 
If you were not totally satisfied with the customer service, please describe the reasons for your dissatisfaction.
   
 
 
 
The customer service representative was very courteous.
 
Strongly Disagree
 
Somewhat Disagree
 
Neutral
 
Somewhat Agree
 
Strongly Agree
 
 
 
The customer service representative was very knowledgeable.
 
Strongly Disagree
 
Somewhat Disagree
 
Neutral
 
Somewhat Agree
 
Strongly Agree
 
 

Age:
 
 

Gender:
 
 

Do you work?
 
 
 
Ethnicity:
   
 
 
 
Additional Comments/Suggestions for improvement
   
 
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