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This survey is conducted by Executuve MBA students from PACE University's Lubin School of Business. Due by Sunday, May 22, 2005.



Hello:
You are invited to participate in our Jell-O Decadence Dessert survey. In this survey, approximately 100 people will be asked about our new product proposal. It will take approximately 15 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn from your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, feel free to email us at the address specified below.
 
 
1. Please tell us how the described product would rate on the following attributes.
1 Not At All Descriptive 2 3 4 5 Very Descriptive
* High Quality
* Expensive
* A Brand I Can Trust
* A Good Value
* Desirable
* Unique
 
 

2. What is it that you like about the product? Feel free to check as many as you wish.
 
Convenience
 
Price
 
Flavors
 
Concept
 
Packaging
 
Toppings
 
Other

 
 

3. What do you not like about the product?
 
Convenience
 
Price
 
Flavors
 
Concept
 
Packaging
 
Toppings
 
Other

 
 

4. How interested are you in buying this product if it were available?
 
Definitely would buy
 
Probably would buy
 
Might or might not buy
 
Probably would not buy
 
Definitely would not buy
 
 

5. How often would you buy this product if it were available?
 
Once a week or more often
 
Once every two or three weeeks
 
Once a month
 
Once every two to three months
 
Once or every four to six months
 
Once or twice a year
 
Less often
 
Never
 
 

6. What is the highest price you would pay for a 6 pack 3.8 oz single serving dessert cup?
 
3.49
 
4.99
 
5.49
 
5.99
 
Would not purchase
 
Other
 
 
 
7. Rate each statement based on its influence in your purchasing decision.
1 No Influence 2 3 4 5 Significant Influence
* Resources on the internet
* Word-of-mouth
* Sales material/circulars
* Publications/Magazines
* Advertising
* Coupons
* In store displays
* Packaging
 
 
List other.
   
 
 
8. Please rate the following flavors.
1 Poor 2 3 4 5 Excellent
* Chocolate Truffle
* White Chocolate Raspberry Mousse
* Chocolate Peanut Butter Cream Mousse
* Mocha Cappucino
* Tiramisu
 
 
Are there any other flavors you would recommend?
   
 
 

9. How believable would you consider this product?
 
Definitely believable
 
Probably believable
 
Might or might not be believable
 
Probably not believable
 
Definitely not believable
 
 
10. Rate the importance of each attribute for this dessert.
1 Not At All Important 2 3 4 5 Very Important
* Calorie Level
* Convenience
* Sufficient Size
* Delicious Flavors
* Nutrition Content
* Price
* Packaging
* Flavors
* Product Names
 
 
11. What is your perception of each attribute in relation to the Decadence Dessert?
1 Poor 2 3 4 5 Excellent
* Calorie Level
* Convenience
* Sufficient Size
* Delicious Flavors
* Nutrition Content
* Price
* Packaging
* Flavors
* Product Names
 
 

12. Do you consider this dessert suitable for the Jell-O Brand?
 
Definitely Yes
 
Probably Yes
 
Maybe
 
Probably No
 
Definitely No
 
 

13. Do you find this product more appealing as a snack or a dessert?
 
Snack
 
Dessert
 
Both
 
Neither
 
Other
 
 
 
14. Do you have any additional suggestions for the Decadence Dessert name?
   
 
 

15. Do you currently purchase Jell-O products?
Yes No
 
 
16. Rate your satisfaction with each brand name.
1 Not At All Satisfied 2 3 4 5 Extremely Satisfied
* Jell-O
* Swiss Miss
* Hunt's
* Kozy Shack
* Grocery Brand
 
 

17. Do you think other consumers would be willing to purchase this product?
 
Definitely Yes
 
Probably Yes
 
Maybe
 
Probably No
 
Definitely No
 
 
 
18. Overall, how would rate this product? 1=Lowest 10=Highest
1 2 3 4 5 6 7 8 9 10
 
 
 
19. Do you have any concerns based on this new product?
   
 
 
 
20. Do you have any suggestions regarding this new product?
   
 
 

21. Gender?
Male Female
 
 

22. What is your age?
 
Under 14
 
14-17
 
18-20
 
21-34
 
35-54
 
55-64
 
65+
 
 
 
23. What is your city and state?
   
 
 

24. Do you have children under 18?
Yes No
 
Please contact [email protected] if you have any questions regarding this survey.
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