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Hello:

You are invited to participate in our survey for the Dodge Dakota. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Gina Lovisa at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Age:
   
 
 

Gender
 
Male
 
Female
 
 
 
Profession:
   
 
 

Married:
 
Yes
 
No
 
 

Children:
 
Yes
 
No
 
 
 
If yes, how many?
   
What ages?
   
 
 

Income:
 
Less than $50,000
 
More than $50,000
 
 

Level of education:
 
High School
 
Trade School
 
College
 
 
 
Where do you currently live? (city and zip code)
   
 
 

What category does your city fit into?
 
Urban
 
Rural
 
Suburban
 
 

Do you currently own a truck?
 
Yes
 
No
 
 

If no, have you ever owned a truck?
 
Yes
 
No
 
 
 
If you answered yes: What kind? (make and model)
   
What do you use your truck for? (Ex: hauling wood)
   
Is towing capacity important?
   
 
 
 
If you answered no: Why don't you own a truck? (Ex: Not enough room)
   
Would you consider buying a truck?
   
 
 
 
What other vehicles do you own? (Ex: Ford Explorer)
   
 
 

What are your interests? (Check all that apply)
 
Hunting
 
Fishing
 
Camping
 
Gardening
 
Computer Games
 
Cooking
 
Mountain Biking
 
Reading
 
Exercising
 
Automotive Racing
 
Shopping
 
Theatre
 
Golfing
 
Sports
 
Running
 
Water Sports

 
 
 
Do you prefer to stand out or blend in?
   
 
 

Do you consider yourself a "Do it yourselfer?"
Yes No
 
 
 
List 3 adjectives to describe yourself: (Ex: confident)
   
 
 
 
List any comments you have about the Dodge Dakota: (Ex: great for hunting)
   
 
 

Would you buy another Dodge vehicle?
Yes No
 
 
 
What do you associate with the Dodge brand? (Ex: Big trucks)
   
 
Thank you for your participation! Please contact [email protected] if you have any questions regarding this survey.
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