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Hello:
I am Kunjumon Pareeda final semester MBA student of Bangalore University. As a part of my MBA program, currently I am doing a dissertation project to find the effectiveness of online share trading services with a special reference to ICICI.direct.com. It would help me a lot if you can spare few minutes and answer the following questions.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Name
Age
20-30
30-40
40-50
Above 50
Gender
Male
Female
Occupation
Public Sector
Private Sector
MNC
Business
Annual income
Below 1 Lac
1-3 Lacs
3-5 Lacs
Above 5 Lac
Which group of people do you expect to be the greatest users of the online share trading services?
Self
Employee
Business Organization
Student
All
Which factor/factors, do you think, makes online share trading more dominant than the other share trading methods?
Convenience
Speed
Control
Independence
Trust
How can you rank the efficiency of online investments compare to the offline investments?
Poor
Fair
Good
Very Good
Excellent
Which product/products you prefer to invest in through online?
Shares
Derivatives
Mutual funds
IPOs
Bonds
How did you first learn about ICICI direct.com?
Advertisement
Newspaper/Magazine
Tradeshow
Search engine
Referral
Sales Executive
others
Whether or not you know about the services of ICICI direct.com, how favorable is your overall reaction?
Poor
Fair
Good
Very Good
Excellent
If you are a current user of ICICI direct.com, how long have you used the service?
Under 1 month
1-6 months
6 months-1 year
1-2 years
Do not currently use
If you are a customer of ICICI direct.com services, how do you feel the service and charges of ICICI direct.com?
Reasonable
Low
Very Low
High
Very High
If you are not a current user, overall how interested are you in buying the services of ICICI.direct.com?
Not at all interested
Not very interested
Neither interested nor uninterested
somewhat interested
Extremely interested
Do you wish to recommend ICICI direct.com to others?
Yes
No
What features/attribute of this service are the most valuable to you?
What do you find least appealing about this service?
Please contact
[email protected]
if you have any questions regarding this survey.
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