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Hello:

You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
 
Favorite Drink...
 
Coke
 
Pepsi
 
Mountain Dew
 
 
 
Additional Comments/Suggestions for improvement
   
 
 
 
Overall, how confident are you that (company) will gain additional market share in the (product) industry in the coming year?
 
Very confident
 
Confident
 
Somewhat confident
 
Not sure
 
Somewhat doubtful
 
Doubtful
 
Very doubtful
 
 
 
What is the range of your dealership's sales volume of (company) products last year?
 
$250,000 - $499,000
 
$500,000 - $999,000
 
$1,000,000 - $2,999,000
 
$3,000,000 - $4,999,000
 
$5,000,000 - $9,999,000
 
$10,000,000 - $19,999,000
 
$20,000,000 or more
 
 
 
How much of your business volume is accounted for by (company) products?
 
24% or less
 
25% - 49%
 
50% - 74%
 
75% or more
 
 
 
How much of your profit is derived from (company) products?
 
24% or less
 
25% - 49%
 
50% - 74%
 
75% or more
 
 
 
Which of the following (company) product lines do you fully support at this time?
 
Line 1
 
Line 2
 
Line 3
 
Line 4
 
 
 
Compared to (market leader), how does (your product) offer advantages in selling situations?
 
Strong advantage
 
Slight advantage
 
About the same
 
Slight disadvantage
 
Strong disadvantage
 
 
 
Compared to (market leader), how does (your product) offer advantages in profitability?
 
Strong advantage
 
Slight advantage
 
About the same
 
Slight disadvantage
 
Strong disadvantage
 
 
 
Compared to (market leader), how does (your product) offer advantages in service and supplies business?

 
Strong advantage
 
Slight advantage
 
About the same
 
Slight disadvantage
 
Strong disadvantage
 
 
 
Which product line do you see as offering a stronger competitive position to (company) dealers?
 
Competitor 1
 
Competitor 2
 
Competitor 3
 
Competitor 4
 
 
 
On average, which of the following best describes (company) management's timeliness in response to your requests and inquiries?
 
Very timely
 
Somewhat timely
 
Mixed
 
Somewhat slow
 
Very slow
 
 
 
Which of the following administrative areas would you say presents the greatest opportunity for improvement?
 
Order processing
 
Shipping
 
Inventory tracking
 
Billing and credits
 
 
 
How familiar are you with [PRODUCT]?
 
Never heard of it
 
I am aware but have never used it
 
Use it only sometimes
 
Use it on a regular basis
 
 
 
Which of these[GENERIC_PRODUCT] have you used?
 
[ENTER BRAND 1]
 
[ENTER BRAND 2]
 
[ENTER BRAND 3]
 
[ENTER BRAND 4]
 
[ENTER BRAND 5]
 
[ENTER BRAND6]
 
Other
 
 
 
 
Overall, how do you rate the quality of [PRODUCT]?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What is it that you would most like to change about [PRODUCT]?
   
 
 
 
How likely are you to buy [PRODUCT] in the future?
 
Very Unlikely
 
Somewhat Unlikely
 
Not sure
 
Somewhat likely
 
Very likely
 
Please contact [email protected] if you have any questions regarding this survey.
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