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Hello:

We are Desiyah, a Young Achievement Australia company based at Monash University. We are conducting a survey regarding a product that we are developing. The product is a beach towel that folds into a bag with an out waterproof layer, and has a detachable storage compartment.


Please do not hesitate to give any comments or responses regarding this survey.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact us at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
 
What is your gender?
 
Male
 
Female
 
 

How old are you?
 
13-17
 
18-24
 
25-32
 
32+
 
 
Do you have kids?
 
 
Yes
 
No
 
 
If yes, how many?
 
 
1
 
2
 
3
 
3+
 
 
What sort of things do you/your kids take to the beach/swimming pool?
 
 
Thongs
 
Book
 
Water Bottle
 
Swimming gear
 
Food
 
Keys
 
Wallet
 
Sunscreen
 
Sunglasses
 
Hat
 
Goggles
 
Change of clothes
 
Other
 

 
 
How often do you go to the beach (during summer) or swimming pool?
 
 
Daily
 
Weekly
 
More than weekly
 
Fortnightly
 
Less than monthly
 
Monthly
 
 
Would your decision to buy a towel be influenced by the season? (ie would you buy a towel during winter?)
 
 
Yes
 
No
 
Maybe
 
 
Do you think a towel that can convert into a waterproof bag is a useful product?
 
 
Yes
 
No
 
Maybe
 
 
Would you purchase a towel that can be converted into a waterproof bag?
 
 
Yes
 
No
 
 
Do you find that you/your kids forget things when they go to the beach or the swimming pool?
 
 
Yes
 
No
 
 
 
 
   
 
 

If you were to purchase this product, would you prefer that the waterproof bag had detachable storage areas?
 
Yes
 
No
 
Maybe
 
 

Would you rather the towel convert into:
 
Tote bag (over the shoulder)
 
Back pack
 
A bag to be stored into another bag
 
Either of the above three
 
 

Would you purchase a bag that had two in-built comparments, one of which was waterproof, and the bag came with a matching towel?
 
Yes
 
No
 
Maybe
 
 

What material would you expect the bag to be made from?
 
Nylon
 
Canvas
 
Polyester
 
Other
 
 
 

Should the towel come in plain colours/coloured prints?
 
Yes
 
No
 
Not relevant
 
 

If yes, which one?
 
Funky colours
 
Funky prints
 
 

How much would you pay for a towel that can be converted into a bag?
 
Less than $15
 
$15-$18
 
$19-$22
 
$23-$26
 
$27-$30
 
More than $30
 
 

Do you think this product should be limited to kids?
 
Yes
 
No
 
 

Where do you think you would buy this sort of product from?
 
Department Stores
 
Surf Shops
 
Aquatic centres
 
Sports stores
 
Gyms
 
Life Saving Clubs
 
Other
 

 
 

Very important Important Neutral Not important
Design of the product
Materials of the product
Price of the product
Storage space for other objects
 
 
 
What other features or benefits would you require if you were to purchase the product?
   
 
 
 
If you wish to be informed about the product in the future, please put your email address below
   
 
Please contact [email protected] if you have any questions regarding this survey.
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