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2005
August
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Sample Survey
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Hello:
You are invited to participate in our survey to gauge feasibility of a retail Chai bar chain in India.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Shradha Vaid by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Name
*
Age
*
Gender
*
Do you drink tea?
Yes
No
If Yes ,Why do you like to drink Tea ?
(you can choose more than one option)
As a stimulant
For socializing
As time-pass
Other
*
How often do you drink tea in a day?
Rarely/Never
Once in 2-3 days
Once a day
2-3 times in a day
More than 4 cups a day
There are many eating-places in your neighbourhood. Could you tell me all the places that you can think of? Any others?
Eating Joint 1
Eating Joint 2
Eating Joint 3
*
How often do you eat out at Fast food joints/ Other such restaurants by restaurants I mean to say places like Pizza Hut/ Dominos/MacDonalds/ Barista/Coffe Day etc?
Rarely
Once a month
2-3 times a month
Every week
2-3 times a week
more often
Where did you go when you last ate out?
*
Some places are only for coffee or tea. When I mention coffee/tea shops which one comes to mind first?
And which others come to mind?
Could you please answer with respect to the following coffee shops?
Ever Visited
Frequency of visits
Visit Again
Cafe Coffee Day
Barista
Tea Center
Fortune Landmark/GB/Any other 5* coffee shop
Please rate the following parameters on the given scale with strongly agree being very important down to strongly disagree, which is something that can be done without.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
The TEA/COFFEE must be very good quality
*
The outlet must be well designed / comfortable
*
The colours used in the cafe need to be pleasing
*
The atmosphere / ambience should be very good
*
The location is excellent / convenient *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
It should be a cool place to hang out
*
It needs to be good value for money
*
It should have a large variety of beverages
*
I would like it to have exotic flavours
*
It should have my favourite flavours
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
The service should be good
*
The service should be quick
*
The waiters must be polite and helpful
*
It should not charge premium prices
*
It needs to be a place for young people
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
*
It should be a romantic place to go to
*
It needs to be an exciting / happening place
*
There must be many special offers
*
The portions are large
*
Unique / unusual combinations
*
It must be spotless clean and tidy
Which coffee shop/tea bar in your opinion is the best place to go to
Which of these do you think you would like to have along with the beverage?
*
(you can choose more than one option)
Nothing
Muffins/tarts/Pies
Biscuits
Cookies
Namkeen(Bhujia, Chana Chor, etc.)
Frankies/Sandwiches
Samosas
Other
*
Who do you generally go out with to have tea/coffee?
Group of Friends
relatives/Family
Girlfriend/Boyfriend
Colleagues@work
Alone
I dont generally go out to have tea
Other
*
Kindly go through the following four concepts of Chai bars as described. Please indicate which of these appeals to you the most –
The village tea shop – Interiors remind you of the hinterland or the roadside tea stall with thatched roof and bamboo stilts.
The Corporate tea bar – The tea shop when you are on the move. An ideal place to catch up on some office work or have a quick meeting over a hot cup of tea
The Family shop : A warm and comfortable shop for you and your dear ones. It gives you a feeling of returning back to your home.
The Victorian tea shop: High backed chairs, ornate mirrors on the walls and plush interiors – welcome to the Victorian world.
Other
Additional Comments/Suggestions for improvement
Please contact
[email protected]
if you have any questions regarding this survey.
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