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Hello:
The purpose of this study is to asses consumer input on MP-3 product features, brand preferences, and key factors in the buying decision. With the results of this survey, Omega Corporation will gain insight on how to successfully launch their new portable MP-3 player. Consumer input will be used in the final product design, brand naming, and marketing.
The following survey will take approximately 10 minutes to complete. We hope that you will answer all questions thoughtfully and completely. You are free to withdraw from the survey at any time without penalty and to omit answers on the questionnaire that you feel uncomfortable answering. Upon completion of this survey, you will receive a 10% discount coupon for your next Circuit City purchase.
If you suffer an injury that requires any treatment or hospitalization as a direct result of this study, the cost of such care will be charged to you. If you have insurance, you may bill your insurance company. You will be responsible to pay all costs not covered by your insurance. Omega Corporation will not pay for any car, lost wages, or provide other financial compensation. If you would like more information about this study, please contact Omega Corporation product and marketing management team at (607) 275-1951 or e-mail [email protected].
Your responses will remain anonymous. Your identity will be protected. To proceed to the questionnaire you must agree with the following statement: I have read the above and I understand its contents. I agree to participate in the study. I acknowledge that I am 18 years of age or older.
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| Do you own an MP-3 player? |
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| How long have you owned your MP-3 player? |
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| What is your annual income? |
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<$10,000
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$10,001-$25,000
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$25,001-$40,000
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$40,001-$55,000
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$55,001-$70,000
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$70,001-$85,000
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$85,001-$100,000
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>$100,000
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| What type of MP-3 player do you own? |
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| Please specify if you chose "other" for the question above | | |
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| How many gigabytes is your MP-3 player? |
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| How many songs do you currently have stored on your MP-3 player? |
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| During what activity do you usually listen to music on your MP-3 player? | | |
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| Other than music, what do you use your MP-3 player for most? |
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| If you answered "other" in the question above, please specify. | | |
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| Please rank the following features from 1 to 5 in order of importance to you (1=most important, 5=least important): |
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| Appearance |
| | | Size |
| | | Ease of use |
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| | | Durability |
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| What is your favorite feature of your MP-3 Player? | | |
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| What is your least favorite feature of your MP-3 player? | | |
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| In one or two sentences, please explain your reason for purchasing an MP-3 player? | | |
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| What was the main reason for purchasing the brand that you currently own? | | |
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