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2005
December
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Sample Survey
Sample Survey
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Hello:
You are invited to participate in our Z Cola survey. In this survey, people will be asked to complete a survey that asks questions about Z Cola and Z Orange taste, feel etc. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Donald Thrasher by email at
[email protected]
.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
What is your Favorite Drink...
Diet Coke
Diet Pepsi
Diet Sprite
Z Cola
Diet Fanta
How would you rate the taste of Z Orange?
Great
Good
O.K.
Not
Bad
How would you rate the taste of Z Cola?
Great
Good
O.K.
Not that Great
Bad
Would you be likely, neutral or unlikely to buy Z cola?
Likely
Unlikely
How would you rate the appeal of the label for Z Cola.
Great
Good
O.K.
Not that Great
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you agree that artificial sweeteners are bad for your health.
After drinking Z Cola or Z Orange were your cravings for sweets diminished?
Completely eliminated cravings
Somewhat eliminated cravings
Diminished cravings slightly
No change in cravings
Do you like the name Z for this product?
Yes
No
How likely would it be for you to buy Z Cola based on the taste?
Likely
Unlikely
How likely would you be to buy Z Orange based on taste?
Likely
Unlikely
Do you feel the current label is descriptive of the product?
Yes
No
How likely would you be to buy this product based solely on the label?
Likely
Unlikely
Which of the following containers would you be most likely to buy Z Cola or Z Orange in?
Glass Bottle
Plastic Bottle
12 oz. Can
8 oz. Can
Please contact
[email protected]
if you have any questions regarding this survey.
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