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Surveys
2005
March
S
Samsung
Samsung
0%
Hello Friends:
You are invited to participate in our survey Samsung's Marketing Challenge. In this survey, approximately 100 people will be asked to complete a survey that asks questions about Samsung's products, brand and customer satisfaction. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Joanna at 96620661 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Have you ever bought a product from Samsung?
Yes
No
If yes, what product(s)? (Choose all that are applicable)
Mobile phone
TV
VCR / VCD / DVD player
Audio player
Camcorder
Computer
Printer
Refrigerator
Washing machine
Airconditioner
Vacuum cleaner
Other
Overall, how would you rate Samsung the company?
Excellent
Very good
Good
Fair
Poor
Terrible
Not sure
How satisfied are you with the after-sales service provided by Samsung?
Extremely satisfied
Very satisfied
Neutral
Very dissatisfied
Extremely dissatisfied
Not sure
Would you recommend Samsung's products to your friends?
Yes
No
Not sure
If no, why not?
For your next product purchase, how likely are you to purchase a Samsung brand?
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy
What are the three main reasons you would buy a Samsung product?
Have you ever been to Samsung's Digital World website (www.samsung.com)?
Yes
No
If yes, how would you rate the website?
Absolutely love it!
Quite like it, but can be improved.
Terrible, they should just kill it!
No comments
Recall a Samsung TV commercial and briefly describe the TVC (e.g. for what product, etc)
Can you remember Samsung's brand slogan? What is it?
Where was the last place you saw or heard an ad for Samsung?
Newspaper
Magazine
TV
Radio
Internet
Outdoor billboards/banners
Can't remember any
In what areas do you think Samsung should improve on?
Do you have any other comments for Samsung?
Please contact
[email protected]
if you have any questions regarding this survey.
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