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Hello Friends:

You are invited to participate in our survey Samsung's Marketing Challenge. In this survey, approximately 100 people will be asked to complete a survey that asks questions about Samsung's products, brand and customer satisfaction. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Joanna at 96620661 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

Have you ever bought a product from Samsung?
 
Yes
 
No
 
 

If yes, what product(s)? (Choose all that are applicable)
 
Mobile phone
 
TV
 
VCR / VCD / DVD player
 
Audio player
 
Camcorder
 
Computer
 
Printer
 
Refrigerator
 
Washing machine
 
Airconditioner
 
Vacuum cleaner
 
Other
 

 
 

Overall, how would you rate Samsung the company?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
Terrible
 
Not sure
 
 

How satisfied are you with the after-sales service provided by Samsung?
 
Extremely satisfied
 
Very satisfied
 
Neutral
 
Very dissatisfied
 
Extremely dissatisfied
 
Not sure
 
 

Would you recommend Samsung's products to your friends?
 
Yes
 
No
 
Not sure
 
 
 
If no, why not?
   
 
 

For your next product purchase, how likely are you to purchase a Samsung brand?
 
Definitely would buy
 
Probably would buy
 
Might or might not buy
 
Probably would not buy
 
Definitely would not buy
 
 
 
What are the three main reasons you would buy a Samsung product?
   
 
 

Have you ever been to Samsung's Digital World website (www.samsung.com)?
 
Yes
 
No
 
 

If yes, how would you rate the website?
 
Absolutely love it!
 
Quite like it, but can be improved.
 
Terrible, they should just kill it!
 
No comments
 
 
 
Recall a Samsung TV commercial and briefly describe the TVC (e.g. for what product, etc)
   
 
 
 
Can you remember Samsung's brand slogan? What is it?
   
 
 

Where was the last place you saw or heard an ad for Samsung?
 
Newspaper
 
Magazine
 
TV
 
Radio
 
Internet
 
Outdoor billboards/banners
 
Can't remember any
 
 
 
In what areas do you think Samsung should improve on?
   
 
 
 
Do you have any other comments for Samsung?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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