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WE HOPE YOU HAVE HAD A GOOD SHOPPING EXPERIENCE TODAY AT ST. AUGUSTINE OUTLETS. PLEASE HELP US MAKE IT EVEN BETTER BY ANSWERING A FEW QUESTIONS! WE HAVE A SMALL TOKEN OF APPRECIATION FOR YOUR TIME!
IMPORTANT: Terminate interviews among two types of shoppers: 1) respondents who are less than 18 years of age; and 2) respondents who work for any store or restaurant at St. Augustine Outlets or as an employee of the center. Make sure you record all "wave-offs" as well as terminates on the Terminate/Completion Status Report provided.
Also, scrolling will be required to navigate the survey and & answer lists. |
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* 1. HAVE YOU COMPLETED YOUR SHOPPING TRIP AT ST. AUGUSTINE OUTLETS TODAY?
VERY IMPORTANT: Although patrons do not have to be completely finished shopping, be aware that it is our strong preference to maximize the number of exit surveys - in other words, exiting patrons who have completely finished their shopping visit at the center are ALWAYS the priority interview. |
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| INTERVIEWER-READ TO ALL RESPONDENTS: "PLEASE NOTE THAT THE QUESTIONS I AM ABOUT TO ASK YOU RELATE ONLY TO ST. AUGUSTINE OUTLETS AND DO NOT INCLUDE THE OTHER OUTLET CENTER ACROSS THE STREET (ST. AUGUSTINE PREMIUM OUTLETS)" |
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| * 2. HOW DID YOU HEAR ABOUT ST. AUGUSTINE OUTLETS? (Note: Multiple answers okay.) |
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| * 3. FROM THE FOLLOWING LIST, WHAT ARE THE TOP THREE REASONS YOU CHOSE TO VISIT ST. AUGUSTINE OUTLETS TODAY? |
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Specify one or all stores: |
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| * 4. ARE YOU IN THE AREA OF THIS CENTER TODAY AS: |
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Specify Country of Origin: |
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| * 5. WHAT IS YOUR HOME ZIP CODE (OR POSTAL CODE)? | | |
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| * 6. HOW LONG DID IT (OR DOES IT USUALLY) TAKE YOU TO GET HERE FROM YOUR HOME? |
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| 7. HOW MANY TIMES DURING THE LAST 12 MONTHS HAVE YOU VISITED EACH OF THE FOLLOWING SHOPPING LOCATIONS, INCLUDING TODAY? (Interviewer: Accept only one answer per center.)
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| * 8. HAVE YOU / DO YOU PLAN TO SHOP AT THE OUTLET CENTER ACROSS THE STREET TODAY? (Interviewer: Read response options - accept only one.) |
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| * 9. WHICH OF THE FOLLOWING BEST DESCRIBES HOW OFTEN YOU SHOP AT THE OUTLET CENTER ACROSS THE STREET? (Interviewer: Read response options - accept only one.) |
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| * 10. HOW LONG HAVE YOU BEEN HERE AT ST. AUGUSTINE OUTLETS TODAY? (INTERVIEWER: Accept only one answer.) |
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| * 11. WHICH OF THE FOLLOWING STORES AND / OR RESTAURANTS HAVE YOU VISITED TODAY AT ST. AUGUSTINE OUTLETS - OR - (AMONG LOCAL RESIDENTS ONLY) - WHICH OF THESE STORES AT ST. AUGUSTINE OUTLETS MOTIVATE YOU TO KEEP COMING BACK TO THE CENTER? PLEASE SELECT ALL THAT APPLY. |
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| * 12. IN TOTAL, HOW MANY STORES (INCLUDING THE FOOD COURT) HAVE YOU ENTERED TODAY (INTERVIEWER: Accept only one answer. Food court = 1 visit) |
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* 13. IN HOW MANY OF THOSE STORES (INCLUDING THE FOOD COURT) DID YOU MAKE A PURCHASE? (INTERVIEWER NOTE: Accept only one answer.)
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| * 14. HOW MUCH HAVE YOU SPENT IN TOTAL AT ST. AUGUSTINE OUTLETS TODAY? (INTERVIEWER NOTE: Accept only one answer.) |
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| * 15. OF THE AMOUNT, HOW MUCH WAS SPENT ON FOOD AND DRINK? INTERVIEWER NOTE: Accept only one answer.) |
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| * 16. ARE YOU A MEMBER OF THE ST. AUGUSTINE OUTLETS VIP LOYALTY CLUB? |
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| * 17. WHICH IF ANY OF THESE CHANGES AT ST. AUGUSTINE OUTLETS WOULD MOST LIKELY INFLUENCE YOU TO SHOP HERE MORE OFTEN? PLEASE SELECT ALL THAT APPLY. |
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| * 18. ON A SCALE OF 1 TO 7, WITH 7 REPRESENTING "VERY LIKELY" AND 1 REPRESENTING "VERY UNLIKELY", HOW LIKELY ARE YOU TO TAKE ADVANTAGE OF ADDITIONAL SAVINGS COUPONS WHEN SHOPPING FOR CLOTHING & APPAREL? |
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| * 19. APPROXIMATELY HOW MUCH DID YOU SPEND IN THE PAST 12 MONTHS ON YOURSELF FOR APPAREL, SHOES AND ACCESSORIES? (INTERVIEWER: Accept only one answer.) |
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| * 20. WHICH ONE OF THE FOLLOWING BEST DESCRIBES YOUR PERSONAL ATTITUDE TOWARD FASHION AND THE WAY YOU DRESS? (INTERVIEWER: Read all response options - accept only one. ) |
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| * 21. HOW IMPORTANT TO YOU ARE BRAND NAMES IN THE APPAREL, SHOES AND ACCESSORIES YOU CHOOSE TO BUY? (INTERVIEWER NOTE: Accept only one answer.) |
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| * 22. ON A SCALE OF 0 TO 10, WITH 0 REPRESENTING “NOT AT ALL LIKELY," AND 10 REPRESENTING “EXTREMELY LIKELY”, HOW LIKELY WOULD YOU BE TO RECOMMEND ST. AUGUSTINE OUTLETS TO A FRIEND OR RELATIVE? |
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| * 23. MAY I ASK WHY YOU PROVIDED THAT PARTICULAR RATING FOR THE CENTER? (INTERVIEWER: If store related, probe for store name and specifics of why it was mentioned [+ or -].) | | |
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| * 24. ON A SCALE OF 0 TO 10, WITH 10 REPRESENTING “EXTREMELY WELL” AND 0 REPRESENTING “NOT WELL AT ALL," HOW WELL DOES ST. AUGUSTINE OUTLETS REPRESENT GOOD VALUE - A COMBINATION OF QUALITY, SELECTION & PRICE - TO YOU? |
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| * 25. WHICH, IF ANY, OF THE FOLLOWING STORES WOULD LIKELY CAUSE YOU TO SHOP MORE OFTEN AT ST. AUGUSTINE OUTLETS? YOU MAY GIVE MORE THAN ONE ANSWER. |
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| * 26. WOULD ADDITIONAL FOOD OR RESTAURANT OPTIONS AT ST. AUGUSTINE OUTLETS CAUSE YOU TO SHOP HERE MORE OFTEN OR MAKE YOUR VISIT MORE ENJOYABLE AND, IF SO, WHICH SPECIFIC RESTAURANTS AND/OR TYPES OF CUISINE WOULD YOU LIKE TO SEE? |
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Please specify name or type of restaurant: |
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| * 27. WHICH, IF ANY, OF THE FOLLOWING MEANS OF COMMUNICATING WITH YOU ARE MOST LIKELY TO INFLUENCE YOUR DECISION-MAKING ON WHERE YOU CHOOSE TO SHOP? |
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Please specify newspaper/magazine: |
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| * 28. HOW WOULD YOU PREFER TO BE REACHED BY ST. AUGUSTINE OUTLETS REGARDING SALES EVENTS, SPECIAL ATTRACTIONS OR ENTERTAINMENT GOING ON AT THE CENTER? |
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Please specify newspaper/magazine: |
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| * 29. ARE YOU A MEMBER OF… |
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| * 30. WHICH CATEGORY BEST REFLECTS YOUR EMPLOYMENT STATUS? |
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| * 31. WHICH OF THESE CATEGORIES BEST DESCRIBES THE HIGHEST LEVEL OF EDUCATION YOU HAVE COMPLETED? |
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| * 32. HOW MANY, IF ANY, CHILDREN UNDER AGE 18 LIVE WITH YOU? |
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| * 33. WHICH OF THESE CATEGORIES BEST DESCRIBES YOURSELF? |
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| * 34. WHICH OF THESE CATEGORY NUMBERS BEST DESCRIBES YOUR AGE? |
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| 35. WHICH OF THESE CATEGORY NUMBERS BEST DESCRIBES YOUR TOTAL ANNUAL HOUSEHOLD INCOME BEFORE TAXES? (Remember, all of your answers are held in strictest confidence.) |
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| WE VERY MUCH APPRECIATE YOUR TIME IN HELPING US WITH THIS SURVEY. HAVE A GOOD DAY/EVENING. |
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* 37. INTERVIEWER STOP - END OF SURVEY: For each survey, it is important that you indicate the appropriate Location, Day and Time of survey below and then initial survey:
Please indicate Location of Interview below (see center diagram of interviewing locations): |
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| * 38. Please indicate Day of Interview: |
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| * 39. Please indicate Time of Interview: |
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| * 40. Please type interviewer initials: | | |
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