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| * Where do you currently shop for Drug, Health and Beauty products? |
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| * How often do you use the loyalty programs you sign up for? |
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How long have you shopped at Shoppers Drug Mart/Pharmaprix for?
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How often do you shop at Shoppers Drug Mart/Pharmaprix?
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| What products do you mainly buy at Shoppers Drug Mart/Pharmaprix? |
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| * Do you normally buy national brands or store brands? |
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| * Name some brands that you buy at Shoppers Drug Mart/Pharmaprix? | | |
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| * Are you encouraged to purchase products, depending on their “bonus points” system? |
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| * Have you ever bought a Life Brand product? |
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| * Would you buy it again? |
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| * If regular brands no longer had “fixed bonus points” (ie: additional 50 points), but "variable points" (ie: 5x bonus points)would this change your view of the bonus points system at Pharmaprix? |
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| * If a Life product (Pharmaprix's store-brand) such as a shampoo or bath gel was cheaper, and had more reward points than another product such as Dove Shampoo, which one would you buy? |
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| * If a Life product such as toilet paper or bandages was cheaper, and had more reward points than another product such as the Band-Aid brand, which one would you buy? |
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| * What was your opinion about the brand? | | |
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| In which age bracket do you fall? |
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| Indicate your marital status. |
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| Please indicate your approximate yearly household income before taxes. |
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