We are a group of students from SMU, doing a core module in marketing. We would like your help in answering a few questions to help us better understand today's youth preferences in cosmetics. =)

1. Profile of Respondent

2. Do you use cosmetics?

If yes, pls state the brand you use under comments and proceeed to qn 3

If no, pls proceed to qn 6

Comments

3. What do you consider when buying cosmetics, such as foundation, eye make-up or lipstick, if any, which of these aspects tend to influence what you buy?
Tick no more than 5 factors

Latest innovation (Pearl Powder, Whitening Essence, Minimise pores etc)

Special offer or promotion (1 for 1 deals, Loyalty points, Discounts, Free samples)

Brand Name

Attractive packaging

Attractive advertising campaign

Price

In- store display

Advice from in- store consultant

Wide variety ( Extensive product and colour range)

4. Where do you usually buy your cosmetics from?

Hypermarkets ( Giant, Carrefour, Ntuc)

Drugstores ( Watsons, Guardian Pharmacy)

Specialist stores ( Body shop etc)

Department stores ( Metro, Robinsons)

Internet

5. How much are you willing to pay for:

6. Have you heard or tried SilkyGirl?

Heard & tried (Pls proceed to qn 7)

Heard BUT never tried (Pls proceed to qn 9)

Never heard & never tried (Pls proceed to qn 10)

7. Why do you use SilkyGirl?

Affordable

Good quality

Wide range of products and colours

Promotions available

Pretty packaging

Others

8. How much do you spend on SilkyGirl cosmetics on each purchase?

9. What is your impression of SilkyGirl? (Tick not more than 3)

10. SILKYGIRL’s brand personality is fun, young, colorful and exudes confidence. The core promise of the brand is delivered through the latest color trend and high quality specifications of the products.

Based on the above summary, would you consider trying SilkyGirl?
Please state your reasons under the comments

Yes

Maybe

Comments