Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.

Please maximize your screen for the best view of the survey; also, some scrolling will be necessary within portions of the survey.
 
 
 
* 1. Which city is closest to your home?
 
Atlanta
 
New York City
 
Houston
 
Los Angeles
 
Bristol, TN
 
 
* 2. Please enter 5-digit zip code.
 
 
3. How many times during the past 6 months have you visited each of the following shopping locations?
Unfamiliar with this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Houston Premium Outlets
* Rice Village
* First Colony Mall
* Any online fashion retail site or store site
* Town & Country Village
* Katy Mills
* Memorial City Mall
* Highland Village
* Market at Town Center
* Baybrook Mall
* Houston Galleria
* Sugar Land Town Square
* CityCentre
 
 
 
 
 
* 4. When was your most recent visit to First Colony Mall?
 
Within the past two weeks
 
Within the past month
 
Within the past 2 months
 
Within the past 3 months
 
Within the past 6 months
 
 
 
* 5. When was your most recent visit to First Colony Mall?
 
Within the past 12 months
 
Longer than one year
 
Have never been
 
 
 
 
 
* 6. When was your most recent visit to Market at Town Center?
 
Within the past two weeks
 
Within the past month
 
Within the past 2 months
 
Within the past 3 months
 
Within the past 6 months
 
 
 
* 7. When was your most recent visit to Market at Town Center?
 
Within the past 12 months
 
Longer than one year
 
Have never been
 
 
 
 
 
* 8. When was your most recent visit to Sugar Land Town Square?
 
Within the past two weeks
 
Within the past month
 
Within the past 2 months
 
Within the past 3 months
 
Within the past 6 months
 
 
 
* 9. When was your most recent visit to Sugar Land Town Square?
 
Within the past 12 months
 
Longer than one year
 
Have never been
 
 
 
* 10. In your opinion, which one of these centers stands out from the rest as being unique in terms of its atmosphere, design and overall attractiveness?
 
Sugar Land Town Square
 
First Colony Mall
 
Town & Country Village
 
Market at Town Center
 
CityCentre
 
Uncertain/No Opinion
 
 
 
* 11. Given your tastes, store and restaurant preferences, and budget, which one of these centers best fits the way you like to dine out and shop for fashion?
 
Town & Country Village
 
CityCentre
 
First Colony Mall
 
Market at Town Center
 
Sugar Land Town Square
 
Uncertain/No Opinion
 
 
 
 
 
* 12. How long does it usually take you to travel to this group of shopping centers - First Colony Mall/Sugar Land Town Square/Market at Town Center - from your home?
 
Under 10 minutes
 
10-14 minutes
 
15-19 minutes
 
20-24 minutes
 
25-29 minutes
 
30-34 minutes
 
35-39 minutes
 
40-44 minutes
 
45-59 minutes
 
60-89 minutes
 
90 minutes to less than 2 hours
 
2 hours to less than 3 hours
 
3 hours or longer
 
Did not drive/does not apply/have not been to any of these centers
 
 
 
* 13. Which of the following reasons best describe why you have not shopped at Sugar Land Town Square in the past year or not at all? [Multiple answers OK]
 
Never heard of it
 
Difficult to get to/accessibility is difficult
 
Doesn’t have the restaurants I like
 
Don't know where it is
 
Doesn't have the stores I like
 
Don't know what stores are there
 
New to area/haven't had opportunity
 
Not conveniently located/too far from my home
 
Other
 
None of the above/not certain

 
 
 
* 14. Which if any of these reasons might keep you from shopping more often at First Colony Mall? You may select more than one answer.
 
Already shop there on a frequent basis
 
Not a sufficient variety of fashion stores
 
Not a sufficient variety of restaurants/eateries
 
Store merchandise is too low end
 
Safety concerns/feel unsafe when shopping there
 
Too far away from home
 
Unattractive center
 
Doesn’t have the right stores for my age group
 
Difficult parking
 
Difficult to get to/accessibility is difficult
 
None of the above/not certain

 
 
 
15. Is there anything else that keeps you from shopping at First Colony Mall, or shopping there more often?
   
 
 
 
* 16. Which if any of these reasons might keep you from shopping more often at Sugar Land Town Square? You may select more than one answer.
 
Already shop there on a frequent basis
 
Difficult to get to/accessibility is difficult
 
Store merchandise is too low end
 
Not a sufficient variety of fashion stores
 
Too far away from home
 
Difficult parking
 
Safety concerns/feel unsafe when shopping there
 
Doesn’t have the right stores for my age group
 
Unattractive center
 
Not a sufficient variety of restaurants/eateries
 
None of the above/not certain

 
 
 
17. Is there anything else that keeps you from shopping at Sugar Land Town Square, or shopping there more often?
   
 
 
 
 
 
* 18. Which if any of these changes at First Colony Mall would most likely influence you to shop there more often? Please select all that apply.
 
If the center was easier to find my way around
 
If the parking were easier
 
If more of the restaurants/eating places I like were located there
 
If more of the stores I like were located there
 
If the center was more attractive, more welcoming
 
If the center was safer
 
None of the above/not sure/happy with the way things are

 
 
 
19. Is there anything else that would cause you to shop more often at First Colony Mall?
   
 
 
 
 
 
* 20. Which if any of these changes at Sugar Land Town Square would most likely influence you to shop there more often? Please select all that apply.
 
If more of the restaurants/eating places I like were located there
 
If the center was safer
 
If the parking were easier
 
If the center was easier to find my way around
 
If more of the stores I like were located there
 
If the center was more attractive, more welcoming
 
None of the above/not sure/happy with the way things are

 
 
 
21. Is there anything else that would cause you to shop more often at Sugar Land Town Square?
   
 
 
 
* 22. How important to you are brand names in the apparel, shoes and accessories you choose to buy?
 
I'm not particularly aware of brand names
 
I'm aware of, but not influenced by brand names
 
Brand names sometimes influence what I choose to buy
 
Brand names usually influence what I choose to buy
 
Brand names always influence what I choose to buy
 
Not sure/uncertain
 
 
 
* 23. Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy/Fashion Forward
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
* 24. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
* 25. How much did you spend on your most recently purchased pair of jeans?
 
Under $20
 
$20-$29
 
$30-$39
 
$40-$49
 
$50-$74
 
$75-$99
 
$100-$124
 
$125-$149
 
$150-$199
 
$200-$299
 
$300 or more
 
Haven't purchased jeans recently
 
Not sure/uncertain
 
 
 
* 26. Based on the following responses, how many times would you say you dine out at ANY restaurants in general?
 
Once a Month or Less
 
2-3 Times a Month
 
Once per Week
 
Twice per Week
 
3-4 Times per Week
 
5-6 Times per Week
 
Daily/Once per Day
 
2 or More Times per Day
 
None/Don't Typically Dine Out
 
Not sure/uncertain
 
 
 
* 27. Approximately how much do you spend per month on dining out, including alcoholic beverages?
 
Less Than $50
 
$50-$100
 
$101-$150
 
$151-$250
 
$251-$350
 
$351-$500
 
$501-$750
 
$751-$1,000
 
$1,001-$1,500
 
$1,501-$2,000
 
$2,001-$2,500
 
More Than $2,500
 
Not sure/uncertain
 
 
 
* 28. Which, if any, of the following clothing stores would likely cause you to shop more often at Sugar Land Town Square? You may give more than one answer.
 
The Limited
 
Soft Surroundings
 
J. Crew
 
J. Crew Factory
 
bebe
 
Lucky Brand
 
Anthropologie
 
Brooks Brothers
 
Gap
 
Zara
 
Lorna Jane
 
Apricot Lane
 
Forever 21
 
lucy activewear
 
Athleta
 
White House Black Market
 
Chico’s
 
Talbots
 
H & M
 
BCBG Max Azria
 
Caché
 
Free People
 
Bevello
 
Vineyard Vines
 
Urban Outfitters
 
UNIQLO
 
None of these

 
 
 
* 29. Which, if any, of the following accessories/jewelry/shoes stores would likely cause you to shop more often at Sugar Land Town Square? You may give more than one answer.
 
Marmi Shoes
 
Michael Kors
 
James Avery Jewelry
 
Coach
 
Tiffany & Co.
 
Johnston & Murphy
 
Cole Haan
 
Nine West
 
Flip Flop Shops
 
Bailey, Banks & Biddle
 
Kate Spade
 
lily rain
 
Kendra Scott
 
Elaine Turner
 
None of these

 
 
 
* 30. Which, if any, of the following specialty stores would likely cause you to shop more often at Sugar Land Town Square? You may give more than one answer.
 
The North Face
 
Crate & Barrel
 
West Elm
 
MAC Cosmetics
 
Kirkland’s
 
L’Occitane
 
Oil & Vinegar
 
Trader Joe’s
 
Luke’s Locker
 
Pinto Ranch (Western Wear)
 
Paper Source
 
Orvis
 
Microsoft Store
 
Harry & David
 
Papyrus
 
Bare Escentuals
 
None of these

 
 
 
31. Are there any other specific stores or types of stores that you would like to see better represented at Sugar Land Town Square?
   
 
 
 
* 32. Which, if any, of these restaurants would likely cause you to dine more often at Sugar Land Town Square? You may select more than one answer.
 
CRU
 
Eddie V’s
 
The Melting Pot
 
Bar Louie
 
Truluck’s
 
MAX’S Wine Dive
 
Verts Kabap
 
The Tasting Room
 
Seasons 52
 
BRIO
 
None of these

 
 
33. Please indicate what means you currently use to receive sale information and/or sales coupons for apparel.
Currently Rely On Do Not Currently Use Not Sure/Uncertain
* Newspaper(s)
* Social sites like Facebook/Pinterest
* Direct mail to my home
* Websites like Groupon
* Outdoor/billboards
* Emails from stores I have chosen
* Twitter
* Radio
* Mobile/Smart Phone Apps
* Emails from centers/malls I have chosen
* Customer loyalty clubs/programs
* Web searches like Google
* Shopping center websites
* Displays & signage throughout a shopping ctr
* Television
 
 
 
34. Your candid feedback is extremely important to us, so is there anything else you would like to tell us about Sugar Land Town Square?
   
 
 
 
THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
 
* 35. Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Self-Employed
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
* 36. Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Associate's/Vocational School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
* 37. How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
* 38. Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Indian/Pakistani
 
Asian/Pacific Islander
 
Native American
 
Other race
 
 
 
* 39. Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
* 40. Which of these categories best describes your total household income before taxes? (remember, all of your answers are held in strictest confidence.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$199,999
 
$200,000-$249,999
 
$250,000 or More
 
 
 
* 41. What is your gender?
 
Male
 
Female