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Hello!

My name is Loh Teik Beng
(e-mail :
[email protected]
). I'm a student currently undertaking my Degree in E-Commerce at Asia Pacific Institute of Information Technology (Website : www.apiit.edu.my). For my degree, I have to complete a Final Year Project on an area of my choosing. Thus I have choosen to develop a business plan for a Malaysian specialty toy e-commerce website.


You are invited to participate in my survey for my Final Year Project. In this survey, approximately 100 people will be asked to complete a survey that asks questions about what the Malaysian market for specialty toys is like.



Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me, Loh Teik Beng at 017-6740229 or by email at the email address specified above.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

* How old are you?
 
Under 12 yrs old
 
12-17 yrs old
 
18-21 yrs old
 
22-25 yrs old
 
26-30 yrs old
 
31-35 yrs old
 
Above 36 yrs old
 
 

* Where are you currently based in? (current place of residence)
 
 

* What is your monthly income?
 
Under RM1000
 
RM1001 - RM1500
 
RM1501 - RM2000
 
RM2001 - RM2500
 
RM2501 - RM3000
 
above RM3000
 
Not applicable (student). Please give estimate allowance per month.
 
 
 

* How often do you use the Internet?
 
Everyday
 
Once a week
 
Few times a week
 
Once a month
 
Few times a month
 
Rarely
 
Never
 
 

* Do you own a credit card?
 
Yes
 
No
 
 

* What credit card(s) do you own?
 
Visa
 
Mastercard
 
American Express
 
Diners Club

 
 

* Do you use Online Banking facilities?
 
Yes
 
No
 
 

* Which bank(s)'s Online Banking facilities are you currently using?
 
OCBC Bank
 
Public Bank
 
Hong Leong Bank
 
Bumiputra-Commerce Bank
 
Maybank
 
Alliance Bank
 
RHB
 
Citibank
 
HSBC
 
AmBank
 
United Overseas Bank
 
Other banks (Please specify)
 

 
 

* What specialty toys are you interested in?
 
Be@bricks & Kubricks
 
Barbie
 
Vinyl Figures
 
Ultraman
 
NECA
 
LEGO
 
Candy Toys
 
Transformers
 
Blythe
 
Capsule
 
Ty Beanie Babies
 
Toy Biz
 
Dragon
 
Gashapon
 
McFarlane
 
Sylvanian Family
 
Saint Seiya
 
Gundam
 
Sideshow
 
Star Wars
 
SIC Bandai
 
Chogokin
 
Hot Wheels / Matchbox
 
STIFKAS!
 
Macross / Robotech
 
Other toys (Please list)
 

 
 

* Approximately how much (in total) did you spend on specialty toys during the past six months?
 
Under RM100
 
RM100-RM200
 
RM201-RM300
 
RM301-RM400
 
RM401-RM500
 
RM501-RM600
 
RM600-RM700
 
RM700-RM800
 
RM800-RM900
 
RM900-RM1000
 
Above RM1000
 
 

Would you consider ordering your favourite toy from a specialty toy e-commerce website?
 
Yes
 
No (Please specify your reasons)
 
 
 

* Please rank which priorities below should be given focus by a specialty toy e-commerce website (1=Highest Priority, 7=Lowest Priority) How to answer?
Responsive customer service
Incentives for loyal customers
Multiple channels of payment
Secure payment transactions
Fast delivery
Latest specialty toys are available early after launch
Cheaper prices
 
 
 
What other aspects must a specialty toy e-commerce website have to appeal to potential customers? (optional)
   
 
 

* If you were to purchase a specialty toy from the website, please rank the payment channel you would prefer using.(1=most prefered, 7=least prefered) How to answer?
Online Banking Transfer (Maybank2u)
Direct Bank-in (physical deposit at local bank)
Postal Order (What is Postal Order?)
PayPal (What is PayPal?)
Credit Card
Personal / Company cheque
Money Order (What is Money Order?)
 
Please contact [email protected] if you have any questions regarding this survey.
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