Surveys 2016 September S Splitdoors USA_WB

Splitdoors USA_WB

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Questions marked with * have to be answered

* Dear participant, thank you for agreeing to take part in this survey and answering a few questions about your car. This survey should only take 10 minutes to complete. Be assured that all answers you provide will be kept in strictest confidentiality. Thanks a lot for your participation!       * Do you currently own one of the following models?   Audi A3   BMW 3 Series   Mercedes-Benz CLA   VW Golf Sportwagen   Subaru Impreza   other model       * When did you buy this model ()?   during the last year   1 - 3 years ago   4 - 5 years ago   more than 5 years ago       * Who was primarily involved in the decision making process when purchasing this model ()?   Myself   Myself and my partner or another family member together   My partner or another family member on their own   The vehicle is a company car. Hence I was not involved in the purchase decision making process.   I don't know       * How often do you use this vehicle ()?   Daily   Several times a week   Once a week   Less often than once a week       * How many vehicles are there in your household in total?   One vehicle   Two vehicles   Three or more vehicles       * Is your model () the vehicle that is mostly used in your household?   Yes, it is the vehicle that is mostly used in the household   No, a different vehicle is mostly used in the household   All vehicles are used equally often   I don't know       * Do you know the MINI Clubman?     Yes   No   I don't know       *     * What do you like about the split doors of the MINI Clubman?       * What do you not like about the split doors of the MINI Clubman?     How do you evaluate the split doors of the MINI Clubman? 2 1 0 -1 -2 * practical impractical * clever not clever * outstanding ordinary * eye-catching unremarkable * unique not unique * simple complicated * limit rear visibility do not limit rear visibility       * With which statement would you personally agree?   The precursor of the current MINI Clubman had split doors, too   The split doors are a totally new concept for the MINI Clubman   I don't know     To what extent do you agree with the following statements? I totally agree I rather agree Partly agree, partly disagree I rather disagree I totally disagree * A MINI Clubman without split doors is not a MINI Clubman * A MINI Clubman without split doors has lost an important part of its character * A MINI Clubman without split doors still has a distinctive character * A MINI Clubman without split doors would be more practical for me * A MINI Clubman without split doors would still be a MINI       * Would you consider buying a MINI Clubman in the future?      Very likely   Rather likely   Partly likely, partly not likely   Rather not likely   Not likely at all     Probably you won't consider a MINI Clubman in the future. For which reasons would you not consider buying a MINI Clubman? Very relevant Rather relevant Partly relevant, partly not relevant Rather not relevant Not relevant at all * exterior design * exterior dimensions of the car * interior design * interior spaciousness * quality of the materials used in the interior * extent of innovative technologies * offer of functionalities * offer of options for personalization * loyalty to a different brand * versatility in the interior Very relevant Rather relevant Partly relevant, partly not relevant Rather not relevant Not relevant at all * loading capacity * driving experience * engine performance * engine efficiency * brand MINI * price-performance-ratio * every-day suitability * experience with the sales person or dealer * price * The MINI Clubman doesn't fit to me     * Other reason:       * What would your decision look like regarding a MINI Clubman with a conventional tailgate?   I would choose a MINI Clubman with a conventional tailgate more likely than a MINI Clubman with split doors   I would choose a MINI Clubman with a conventional tailgate less likely than a MINI Clubman with split doors   This would not affect my decision       * Which version of the MINI Clubman would you prefer?   MINI Clubman with split doors   MINI Clubman with conventional tailgate   I don't have a preference for any of these versions   I don't know       * Your age:   - 29 years   30 - 39 years   40 - 49 years   50 - 59 years   60 + years   Not specified       * Your gender:   female   male   Not specified       * How would you describe your current occupation?   Self-employed / freelancer   Employee in a managing position   Employee with staff responsibility   Employee without staff responsibility   Blue collar Worker   Retired   Housewife/houseman   Not currently employed / looking for work   Student   Not specified        * What is your family status?   married/ living together   single   divorced   widowed   not specified       * How many children are living in your household?   No children   One child   Two children   Three and more children   Not specified