sunbar | QuestionPro

Please tell us how the described product would rate on the following attributes.

Overall, what is your reaction to the described product?

What is it that you like about Sunbar by Tastykake? Please enter as many items as you wish.

What do you like least about Sunbar by Tastykake?

What would be your main reason for buying the product?

Overall, how interested are you in buying this product if it were available? Please check one.

Not at all Interested

Not Very Interested

Neither Interested nor Uninterested

Somewhat Interested

Very Interested

Based on the description, what price would you expect to pay for the product?

Assuming the new product is priced comparably to other major brands, would you say it is a...

Very poor value

Somewhat poor value

Average value

Fairly good value

Very good value

In what ways does the Sunbar by Tastykake appear to be superior to other brands that create healthy alternatives to snack bars?

Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?

Commentary on the Internet/Web site

Word-of-mouth

Place of distrubution (ie; walmart, target, etc.)

Advertising

Packaging

Price

Other