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Hello:

We are seniors at the University of Missouri. For our senior project in communications, we are studying media buying. To help us better understand the interactive marketing community, we would like to ask you a few questions in a survey. In this survey, approximately 50 interactive agencies will be asked to complete a survey that asks questions about Media Brokers. It will take approximately three minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can choose not to answer them. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Amy Kettenbach at 573-874-9949 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 

Are you currently working with media brokers?
yes no
 
 
How do you rank the importance of the following services media brokers provide?
Not Important Moderately Important Important Very Important Essential
Ad Serving Technology
 

Not Important Moderately Important Important Very Important Essential
Pricing
 

Not Important Moderately Important Important Very Important Essential
Ability to Target a Specific Audience
 
 
 
How do media brokers get your attention?
   
 
 

Never Rarely Sometimes Frequently Always
Do you hire media brokers based on experience?
 
 

Never Rarely Sometimes Frequently Always
Do you hire media brokers based on image?
 
 

Never Rarely Sometimes Frequently Always
Do you hire media brokers based on price?
 
 

Never Rarely Sometimes Frequently Never
Do you hire media brokers based on reliability?
 
 

Never Rarely Sometimes Frequently Never
Do you hire media brokers based on efficiency?
 
 

Never Rarely Sometimes Frequently Always
Do you hire media brokers based on accessibility?
 
 

Never Rarely Sometimes Frequently Always
Do you hire media brokers based on reputation?
 
 

Never Rarely Sometimes Frequently Always
Do you hire media brokers based on services?
 
 

Never Rarely Sometimes Frequently Always
Do you hire media brokers based on their sales demo?
 
 
How often do you use each method of finding media brokers?
Never Rarely Sometimes Frequently Always
Online
 

Never Rarely Sometimes Frequently Always
Word of mouth
 

Never Rarely Sometimes Frequently Always
E-mail
 

Never Rarely Sometimes Frequently Always
Mail
 

Never Rarely Sometimes Frequently Always
Personal Contact
 
 
 
Could you please name one media broker you are currently working with?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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