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We appreciate if you could continue this survey on MP3 Player from the previous email we sent to you.



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If you do not own a MP3 player, pls answer the following:
What will be the main reason for buying a MP3 player if you ever consider one?





 
Because I want to listen to my favourite tunes when alone
 
When my friend strongly recommends
 
If I have extra disposable income
 
If there is a sales promotion that is very attractive
 
 
If you own a MP3 player, please answer the following:
How do you rate the after-service provided?
 
Excellent
 
Good
 
Fair
 
Poor
 
 
If you own a MP3 player, please answer the following:
Which brand of MP3 player do you own?
 
Creative
 
Apple
 
Rivera
 
Other
 

 
 
If you own a MP3 player, please answer the following:
Where did you learn about the brand or information of MP3 player you have bought?
 
Salesperson at department stores
 
Salesperson at retail stores
 
My friends who currently own a MP3 player
 
Local newspapers
 
MP3 marker’s websites
 
Websites pertaining to MP3 players
 
Other (please specify)
 

 
 
If you do not own a MP3 Player, please answer the following:



Which of the factors below influence the brand you have chosen?



(Tick the 3 factors that influence your choice with “1” as the top most important factor)

1 2 3
Brand name
Storage capacity
Ease of use
Style
Quality of sound
Price
 
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