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Below are a list of features that are part of the product. How important is each feature to you?

This survey is about a new product concept that is described as folows:

[INSERT PRODUCT CONCEPT DESCRIPTION HERE]

Whether or not you know about [Product], how favorable is your overall reaction?

What is it that you like most about [Product]? Please enter as many items as you wish.

What do you like least about [Product]?

Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.

Not at all interested

Not very interested

Not sure

Somewhat interested

Extremely interested

About what would you expect to pay for a new [Product]?

How often do you use [Product Category]?

Once a week or more often

2-3 times a month

Once a month

Every 2-3 months

2-3 times a year

Once a year or less

Do not use