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You are invited to participate in our survey to better understand consumer habits related to movie theater attendance. This data will be used in our Integrated Project as part of the Boston University MBA Program. It will take less than 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. It is very important for us to learn your opinions. Your survey responses and information will be strictly confidential. If you have questions at any time about the survey or the procedures, you may contact Vanessa by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. |
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| How often do you see a movie in a non-IMAX theater? |
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| What is the average movie theater ticket price you have paid for a non-IMAX movie? |
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| How much more (per ticket) are you willing to pay to see a movie on an IMAX? |
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| Order the reasons for not seeing a movie on an IMAX. |
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| | Price Not an IMAX screen near you Not enough IMAX showings near you Doesn't play the movies you want to see Don't think there is a big difference Don't like going to the movie theaters in general
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| How often do you see a movie in an IMAX theater? |
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| What is the average IMAX movie theater ticket price you have paid? |
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| What are the drivers for you to see a movie in an IMAX? Please drag and rank the following in order of interest: |
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| | Genre of movie Actual movie (movie by movie basis) Size of the screen Sound Person you're attending with prefers it Based on the time and date it is showing
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| Would you rather wait for a movie to come to a home viewing service (Redbox, Netflix, Amazon, PPV, On-Demand, rental) or see it in theaters? |
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| Does a movie being in IMAX impact your decision to see it in theaters or wait for it to be available on a home viewing service? |
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| When are you most likely to go to a movie theater?
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| Please drag and rank(1st to 6th) the following in order of interest to see in the theater: |
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| | Horror Comedy Drama Sci-Fi Action Romance
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| Who do you typically attend movies with? |
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| What method do you prefer when purchasing tickets? |
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| Please select your age range. |
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| What is your primary country of residence? |
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