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Section A - Participants demographics
The aim of the research seeks to understand Apple's iPad phenomenon in terms of the main influences leading to the purchase hype, directing consumers' choice of brand purchase. All information provided by respondents will be treated with top discretion. The survey findings will be used solely for the purpose of the academic research.
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| 3. What is your monthly income?
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Section F – This section is to find out why consumers are attracted to iPad and what do consumers wish to see in the next generation of iPad.
Product Innovativeness – it is the introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses.
Please rate the importance of each on a scale of 1 to 5, where 1 is “Strongly Disagree”, 2 is “Disagree”, 3 is “Neutral”, 4 is “Agree” and 5 is “Strongly Agree”.
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1. iPad is better than other tablets in terms of:
Please rate each of the categories that you think best suits you.
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2. iPad’s features is part of your purchase consideration.
Please rate each of the categories that you think is best suit you.
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3. iPad is good for ________________.
Please rate each of the categories that you think best suits you.
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