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Is this the first time you have visited our site?
 
Yes
 
No
 
 
 
What is your zip code?
   
 
 
 
Please tell us about yourself.
 
 
 
Are you
 
Female
 
Male
 
 
 
What is your age? (Now tell the truth--no one will really know.)
   
 
 
 
What is the combined annual income of your household?
   
 
 
 
What is your modem access speed to the Internet?
 
33.6 or less
 
56K
 
Cable/ISDN
 
DSL
 
T1
 
Don't know
 
 
 
How often do you visit our site?
 
Daily
 
3 or 4 times a week
 
Once a week
 
2-3 times a month
 
Monthly
 
Less than monthly
 
 
 
Why did you visit our site today?
 
Looking for general information
 
Searching for specific content information
 
Entertainment
 
Trying to buy something
 
To find a link to something
 
Software
 
Product or service support
 
Find contact or company information
 
Other
 
 
 
Thank you for your feedback.
 
 
 
Which Web browser do you use?
 
Netscape 4.0 or more
 
Nescape 3.0 or less
 
Internet Explorer 4.0 or more
 
Internet Explorer 3.0 or less
 
AOL
 
Don't know
 
Other
 
 
 
What is your most important consideration when shopping online?

 
Product selection
 
Competitive prices
 
Convenience
 
Promotions
 
Ease of use
 
Security
 
Other
 
 
 
When you purchase online, you purchase for (check all that apply):

 
Holidays
 
Birthdays
 
Special Events
 
Personal Interests
 
Travel
 
Business
 
Other

 
 
 
What are the top two [PRODUCT CATEGORY/ SPECIAL INTEREST GROUP]sites you visit?
   
 
 
 
Before starting this survey, how familiar were you with the [WEBSITE NAME].com website?




 
Not familiar
 
Heard of website
 
Visited website
 
Made purchases
 
 
 
If you had heard of [WEBSITE NAME].com, how did you hear about it? (check all that apply)



 
Did not hear about it
 
In store advertising
 
Friend or family
 
BYU sporting event advertising
 
Referred by another website
 
Other

 
 
 
How many times did you visit [WEBSITE NAME].com over the last month?



 
Never
 
1-3
 
4-6
 
7-10
 
11+
 
 
 
Which of the following items would you be interested in purchasing from [WEBSITE NAME].com? (check all that apply)






 
Academic supplies
 
Art Prints
 
LOGO Gifts
 
Computers
 
University LOGO clothing
 
UNIVERSITY LOGO Merchandise
 
UNIVERSITY LOGO Books
 
Music and videos
 
Specialty publisher distribution items
 
Guest lecturer or conference transcripts
 
Textbooks
 
Candy
 
Children's books
 
General books
 
UNIVERSITY Speeches
 
INSTITUTE publications
 
UNIVERSITY publications
 
UNIVERSITY paraphernalia
 
Men's clothing
 
Women's clothing

 
 
 
How many purchases have you made at [WEBSITE].com over the last year?




 
None
 
1-3
 
4-6
 
7-10
 
11+
 
 
 
How would you describe your experience visiting [WEBSITE].com?


 
Never visited site
 
Poor
 
Mediocre
 
Neutral
 
Good
 
Excellent
 
 
 
Do you have any comments or suggestions for [WEBSITE].com?
   
 
 
 
How old are you?


 
Under 24
 
25-29
 
30-39
 
40-49
 
50-59
 
60+
 
 
 
How often do you visit our site?
 
Every day
 
Several times a week
 
About once a week
 
Several times a month
 
About once a month
 
Less than once a month
 
This is my first visit here
 
 
How likely are you to:
Very Likely Somewhat Likely Somewhat Unlikely Not At All Likely
return to this Web site?
recommend this Web site?
 
 
 
What is it about this site that would keep you coming back?
   
 
 
 
What is it about this site that you would most like to see improved?
   
 
 
 
What features would you like added or changes you would like made to this site?
   
 
 
 
How frequently do you surf the Web?
 
Every day
 
About once a week
 
Several times a week
 
Several times a month
 
About once a month
 
Less than once a month
 
This is my first time on the Web
 
 
 
In a typical week, how many hours do you spend online?
 
0 to 5
 
6 to 10
 
11 to 20
 
21 to 30
 
31 to 40
 
More than 40
 
 
 
How did you first hear about this site?
 
Search engine
 
Another web site
 
Newspaper/magazine article
 
Recommendation of friend or business associate
 
Advertisement
 
Don't know/don't remember
 
 
 
How did you find out about the site?
 
Followed link from another web page
 
Followed a graphical banner/icon from another web page
 
Found by using a serach engine
 
Saw postings to www-related news groups
 
Received e-mail from www mailing list
 
Was told URL by friend
 
Read about it in newspaper/magazine
 
Other source
 
 
 
From where do you most often access the Internet?
 
Home
 
School
 
Office
 
Other
 
 
 
What is your level of education?
 
Some High School
 
High School Graduate
 
Some College
 
College Graduate
 
Some Postgraduate
 
Postgraduate
 
 
 
What is your current occupation?
 
Student
 
Homemaker
 
Retired
 
Not Employed
 
Clerical
 
Management
 
Professional
 
Sales
 
Service Staff
 
Other
 
 
 
E-mail Address:
   
 
 
 
We would like to hear your suggestions on how we can expand or improve our site. What other information or services would you like us to provide you on-line?

Please type your ideas in the box below.
   
 
 
 
How frequently do you visit (Company) Web site?
 
First visit
 
Daily
 
Weekly
 
Monthly
 
Infrequently (less than once a month)
 
 
 
What prompted your visit today?
 
Doing research for work
 
Doing research for school
 
Recommendation of friend/associate
 
Just curious
 
Found the site while surfing
 
Wanted to download files
 
Looking for update on earlier information
 
Professional development
 
Linked from other site
 
Other
 
 
 
How would you rate yourself as an Internet user?
 
Expert
 
Good
 
Beginner
 
 

In order for us to better judge the quality of the information we present, please take a moment of your time to fill out this simple form. All information you enter will remain confidential.
 
 
 
Please enter your full e-mail address
(for example [email protected]):
   
 
 
Please rate our Web pages:
Exceeds Expectations Meets Expectations Below Expectations
Home Page
Technical Support
Product Information
Contacts
Sample Download
 
 
 
Where did you hear about our website?
 
Online or link from another web site
 
Online news service
 
Newspaper or magazine
 
Word of mouth
 
Search engine
 
E-mail advertisement
 
 
 
What do you regularly use the Web for? (Check all that apply)
 
News
 
Work research
 
Personal research
 
Investments
 
Shopping
 
Auctions
 
E-mail
 
Chat/communities
 
Web-based address book/calendaring
 
Banking
 
Other

 
 
 
Would you recommend [Company's] services to colleagues or contacts within your industry?
 
Yes
 
No
 
Not sure
 
 
 
Are you (Check all that apply)
 
married
 
divorced
 
widowed
 
separated
 
single
 
step parent

 
 
 
Are you (Check all that apply)
 
married
 
divorced
 
widowed
 
separated
 
single
 
step parent

 
 
 
How did you find about this site? (Please check all that apply.)
 
Followed a text link from another Web page
 
Followed a graphical banner/icon from another Web page
 
Found using a search engine
 
Saw postings to WWW related newsgroups
 
Received e-mail from www-surveying mailing list
 
Was told URL by friend
 
Read about it in a newspaper/magazine
 
Remembered to participate from last survey
 
Other sources

 
 
 
What is your current marital status?
 
Rather not say
 
Divorced
 
Living with another
 
Married
 
Separated
 
Single
 
Widowed
 
 
 
Please indicate the highest level of education completed.
 
Grammar School
 
High School or equivalent
 
Vocational/Technical School (2 year)
 
Some College
 
College Graduate (4 year)
 
Master's Degree (MS)
 
Doctoral Degree (PhD)
 
Professional Degree (MD, JD, etc.)
 
Other
 
 
 
Which of the following best describes the area you live in?
 
Urban
 
Suburban
 
Rural
 
 
 
Is this the first time you have visited our site?
 
Yes
 
No
 
 
 
If you have, or plan to purchase goods on the Internet, what kinds of goods would you be most interested in?
 
Computers or perihperals
 
Software
 
CDs/Videos
 
Flowers
 
Concert Tickets
 
Travel
 
Fast Food
 
Books or Magazines
 
Other

 
 
 
What is your gender?
 
Male
 
Female
 
 
 
How did you get to our site?
 
I knew the site Name
 
Search Engine
 
Guessed the Address
 
Saw on TV, Heard on Radio
 
Newspaper or Magazine Ad
 
Friend Told Me
 
Internet Ad
 
Link from Another Page
 
 
 
How often do you use the web to find product information?
 
Everyday
 
Several Times a Week
 
About Once a Week
 
Several Times a Month
 
 
 
Did you find what you were looking for on our site?
 
Yes, I found exactly what I was looking for
 
Yes, but not the Brand/Size/Color/Etc.
 
I found a related product, but not what I wanted
 
No, I didn't find what I was looking for
 
Other (Please Specify)
 
 
 
 
If you did not find exactly what you wanted, please explain what you were looking for.
   
 
 
 
If you have a suggestion or recommendation to improve our site, Please provide it below.
   
 
 
 
What recomendations would you offer for improving [PRODUCT]?
   
 
Please contact [email protected] or click here if you have any questions regarding this survey.
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