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1. Dear participant,
The attached survey is related to regional business information providers. The survey initiated is part of an academic project in the filed of marketing. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. It will take approximately 15 to 20 minutes to complete the questionnaire. If you have questions at any time about the survey or the procedures, you may contact me by email at the email address specified below.
Thank you very much for your time and support. [email protected]
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| 5. Please select your age group: |
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| 6. Highest Level of Education Completed: |
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| 7. Which one of the following sectors best describes core business of your organization? |
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| Which of the following best describes your function within your organization? |
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| 9. What best describes your level in your organization? |
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| Including yourself, how many employees work in this function? |
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| In your function, how many subscriptions you have in newspapers, periodicals and journals? (paper based) |
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| Approximately, what is your annual expenditure on the above subscriptions? |
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| * Do you have web access at work? |
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| In your function, how many subscriptions you have in electronic based newspapers, periodicals and journals? |
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| 15. What are your main sources for business information?, please rank in order of importance, where 1 is highest. |
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| News papers, magazines, periodicals, .etc… |
| | | Specialized and trade journals |
| | | In-house research/ analysis |
| | | Customized research |
| | | Third parity providers |
| | | Internet |
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| In search for business information, which of the following sector(s) are of your most interest?, please select top 5 sectors, where 1 is more in importance |
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| Basic Materials |
| | | Financial services |
| | | Agriculture & food |
| | | Automotive |
| | | Conglomerates |
| | | Construction |
| | | Consumer Goods |
| | | Health Care |
| | | Industrial Manufacturing |
| | | Oil & Gas |
| | | Power & Utilities |
| | | Telcoms & IT |
| | | Mining & Metals |
| | | Real Estate |
| | | Travel & Tourism |
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| In search for business information, what level of information is of your most interest, please rank in order of importance, while 1 is highest. |
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| News |
| | | Analysis |
| | | Editorials |
| | | Press releases |
| | | Research |
| | | Commentary and opinions |
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| How frequently you search for business information on the web ? |
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| Are you currently a subscriber in electronically based news letters or business information journals? |
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20.
How would you best describe your familiarity with the following portals:
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| 21. 21. Please describe the degree of usefulness / value of the following information categories to your business, please note that information descried is focused on KSA, GCC and all Meddle East and North Africa region countries:
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| 22. Based on the usefulness / value of information categories indicated above, how interested would you be in trying a web based provider for business information focused on Mena region? |
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