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Hello:

You are invited to participate in a survey for my advertising unit. In this survey, approximately 20 people will be asked to complete a survey that asks questions about your views on life and on travel. It will take approximately 2-3 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Krystle by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

* What gender are you?
 
Male
 
Female
 
 

* How old are you?
 
17 or less
 
18-24
 
25-30
 
30 or above

 
 

* Are you currently studying?
 
Yes
 
No
 
 

* What is you current income?
$0-$9999 $10K-$199990 $20K-$299990 $30K-$399990 $40K+
 
 

What activities do you enjoy on an everyday basis?
 
Listening to music
 
Reading a book
 
Watching television
 
Play computer games
 
Running
 
Exercise
 
Go to the gym
 
Spend time with family
 
Go to the pub
 
Play with pets
 
Study

 
 

* When was the last time you travelled by air?
 
Less than one week
 
1 week - 1 month
 
1 month - 3 months
 
3 months - 6 months
 
6 months or more
 
Never
 
 

* Have you ever travelled overseas?
 
Yes
 
No
 
 
Answer the following questions in relation to your experiences/thoughts on air travel.
Strongly Agree Agree Neutral Disagree Strongly Disagree
I usually try to seek out cheaper fares.
Cheaper fares mean inferior service.
Customer service is important.
Exchange rates may influnce my travel destination.
I usually try to travel with the same airline.
I try to fly with airlines who participate in flybuys.
Cheaper airfares means the chances of flights arriving/departing on time is decreased.
 
 

* Which travel agencies would you consider consulting when choosing a destination or airline.
 
Harvey World Travel
 
Flight Centre
 
STA Travel
 
Student Flights
 
Escape Travel

 
 

* Which of the following travel agencies, in your opinion, has the best reputation.
 
Harvey World Travel
 
Flight Centre
 
STA Travel
 
Student Flights
 
Escape Travel

 
 

* Which of the following agencies have you seen in your local area?
 
Harvey World Travel
 
Flight Centre
 
STA Travel
 
Student Flights
 
Escape Travel

 
 

* Of the following, which agencies have you seen advertisments for recently?
 
Harvey World Travel
 
Flight Centre
 
STA Travel
 
Student Flights
 
Escape Travel
 
None

 
 

* Which of the following (you may choose more than 1) do you think would/does influence your perception on these agencies.
 
Advertisments
 
Brand image
 
Word of mouth
 
Past experiences
 
Reliability of advice
 
Trust

 
 

* Would you, or have you previously, purchased airfare tickets online?
 
Yes
 
No
 
 
 
Finally, what aspects of a travel agency are the most important to you? (Please respond :p)
   
 
 
 
Additional Comments/Suggestions for improvement
   
 
Please contact [email protected] if you have any questions regarding this survey.
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