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Hello:
We are students in a Marketing Research class at the University of Phoenix. You are invited to participate in our survey. In this survey, approximately 40 people will be asked to complete a survey that asks questions about their shopping experience at KOHL'S Department Stores. It will take approximately 5 to 10 minutes to complete the questionnaire. Because we present our finding on August 25, 2005; your promptness in completing the survey is appreciated.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in our final report and presentation. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * What age group are you in? |
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| Are you a KOHL'S charge customer? |
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| Overall, how would you rate KOHL'S Department Stores? |
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| Do you always shop the same KOHL'S Department Store location? |
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| If no, how many do you frequently visit? | | |
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| How satisfied are you with your service from KOHL'S Department Stores? |
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| How would you rate the quality of merchandise offered at KOHL'S Department Store? |
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| What is your favorite department in KOHL'S Department Stores? | | |
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| Would you like to see KOHL'S Department Stores offer electronics such as televisions and stereos? |
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| How convenient is the store layout? |
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| Would you recommend KOHL'S Department Stores to a friend? |
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| How often do you purchase non-sale items? |
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| How would you rate the availability of sale merchandise? |
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For your next CLOTHING or FOOTWEAR purchase, how likely are you to purchase from KOHL'S Department Store?
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| Which of the following modes are you likely to use to purchase clothing or footwear? |
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| For your next SMALL APPLIANCE or COOKWARE purchase, how likely are you to purchase from KOHL'S Department Store? |
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| Which of the following modes are you likely to use to purchase small appliance or cookware? |
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| For your next LINENS or HOME GOODS purchase, how likely are you to purchase from KOHL'S Department Store? |
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| Which of the following modes are you likely to use to purchase linens or home goods? |
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| For your next JEWELRY or BEAUTY PRODUCTS purchase, how likely are you to purchase from KOHL'S Department Store? |
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| Which of the following modes are you likely to use to purchase jewelry or beauty products? |
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| What are the THREE main reasons you shop at KOHL'S Department Stores?
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| What would you change about KOHL'S Department Stores? | | |
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