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Hello:

You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 
 
Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
Internal Data Structure Error
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What other brands of [Product Category] have you used? (Check all that apply.
 
Brand A
 
Brand B
 
Brand C
 
I haven't used [Product], but I'm familiar with it.
 
I know nothing about [Product].

 
 
 
What is it that you like about [Product]? Please enter as many items as you wish.
   
 
 
 
What do you like least about [Product]?
   
 
 
 
What would be your main reason for buying the product?
   
 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Which of the following best describes your need for this product?
 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
It looks okay but is about the same as what I'm doing now.
 
My current product would serve me better.
 
You've got to be kidding. Why would I need this product?
 
 
 
Based on the description, what price would you expect to pay for the product?
   
 
 
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
 
 
In what ways does the described product appear to be superior to other [Product Category] brands?
   
 
 
 
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.


 
Value
 
Best performance
 
Good repair/Warranty service
 
Recognized brand name
 
High quality
 
Shopping convenience
 
Easy/fast service
 
Discount
 
Good sales representative/dealer/owner
 
Broad selection of products
 
Do not know
 
Other

 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
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