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Hello:

You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Additional Comments/Suggestions for improvement

Approximately how many times did you shop for electronic products in the past year?

TV (priced more than $800)

TV (priced between $400 and $799)

TV (priced less than $400)

What was the total amount spent on the item(s)?

If you purchased accessories, how much did you pay for these items?

While deciding to purchase the products:

How many phone calls were made to retailers for information about the product?

How many visits did you make to different retailers?

The total number of hours spent inside retail stores while making this decision was approximately:

How many brands or individual models did you examine in the different retail stores?

as a gift for someone not in your household.

as a gift for someone in your household.

to be used mostly by other members of your household.

to be used mostly by yourself.

audio/car stereo/radios/cassettes