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| Thank you for taking the time to fill out this questionnaire. Your participation will help to assess your current textbook purchasing habits and preferences in order to develop ways for Baruch to better serve you. This survey is being conducted as part of an MBA class project. All personal information gathered from this questionnaire will be confidential. Please read the questions carefully, and answer the questions to the best of your ability. Your feedback is greatly appreciated. |
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| * Are you 18 years of age or older? |
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If you replied NO, do not continue on with the survey!
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| * Are you a Baruch College student? |
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| * On average, how many textbooks do you purchase each semester? Do not take summer courses into consideration. |
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* What percentage of your textbook purchases are:
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| | Values must add up to 100 |
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| What is the minimum discount necessary for you to consider purchasing a used book (unmarked, good condition) rather than a new book? |
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| How much do you typically spend on textbooks per semester? Do not take summer courses into consideration. |
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| Of the textbooks that you purchase, how many textbooks on average do you typically resell as used each semester? Do not take summer courses into consideration. |
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Please indicate to what extent you agree or disagree with the following statements about the Baruch College Bookstore.
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| * Have you ever purchased textbooks online? |
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| What percentage of textbooks do you usually purchase online? |
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| Where have you shopped for textbooks online? (check all that apply) |
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| Please indicate to what extent you agree or disagree with the following statements about Online Textbook Shopping.
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| Would you prefer to pay a fee per transaction or a flat fee? |
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| What do you consider to be a reasonable flat fee per transaction to use this service? |
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| What do you consider to be a reasonable flat fee for unlimited book transactions per semester? |
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| Should the system be expanded to include other items (such as software, calculators, and other school supplies)? |
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| Please rank the media you feel would be most effective in promoting this new service. (1 being most effecitve, 8 being least effective) |
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| Email |
| | | Notice on the Baruch Homepage |
| | | Notice on the CUNY homepage |
| | | Advertisement in the Ticker |
| | | Posted as a flyer on the wall in the hallway |
| | | Baruch TV ("Bulletin Board" LCD Screens) |
| | | Recommended by your professor |
| | | Recommended by a fellow student |
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Please tell us a little about yourself!
What is your ...
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| Student Status? (check all that apply) |
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