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  1. Surveys
  2. 2005
  3. April
  4. T
  5. The Role of Color in Automobile Purchasing
0%
 
Please specify by selecting one of the options.
* Gender
 
Male
 
Female
 
Prefer not to answer
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Color is extremely important to me when I am looking for a New automobile.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My car is a REFLECTION of the statement I want to make TO OTHERS.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I will consider buying a car ONLY if I feel that it fits my personality.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
The color of my CURRENT automobile is NOT a close representation of my personality and my taste.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I believe that a car SAYS A LOT about its owner.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I WOULD switch the MODEL and MAKE of a new car I am buying if I cannot get the color I want.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
COLOR is just as important as price and make of an automobile.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
If money was NOT an object, I would definitely customize the color of my car.
 
 
Choose only ONE of the following options that describe you best.
* I am mostly
Calm Stubborn Emotional Cheerful Intuitive Objective
 
 

* Rate the following five automobile colors in the order that they appeal to you with 1 being Highest and 5 being Lowest.
Silver
Blue
Black
Red
White
 
 
 
Model/Make
   
Color
   
 
 
 
Model/Make
   
Color
   
 
 

* Are you familiar with the new developed technology for automobile paint that allows a car to change colors throughout the day?
 
Yes
 
No
 
Sounds familiar but not sure
 
 

* Would you consider purchasing automobile paint that causes your car to change its color depending on the current temperature or light?
 
Yes
 
Maybe
 
No
 
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