Surveys 2013 May T Thesis Consumer Survey

Thesis Consumer Survey

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Exit Survey

Do you shop online?   Yes   No       How often do you shop online to browse products (without purchasing)?   Every Day   A few times a week   Once a week   Once every two weeks   Once every month   Once every few months       How often do you shop online and purchase products?   A few times a week   Once a week   Once every two weeks   Once a month   Once every few months   Once every 6 months   Once a year       What types of products do you purchase online?   Clothing   Accessories (Jewelry, Hats, Scarves, etc.)   Shoes   Handbags/Purses   Home Decor   Tech Products   Luggage   Other         Please rank (1-3) the following in order of importance on a website when shopping for fashion products (Clothing, Shoes, Accessories): Quality -- Select --12345678910 Price -- Select --12345678910 Easy-to-use (navigability) -- Select --12345678910 Viewability of product -- Select --12345678910 Amount of details given on product -- Select --12345678910 Promotions/discounts -- Select --12345678910 Blog/Magazine -- Select --12345678910 Stylist available -- Select --12345678910 Eco-friendly practices -- Select --12345678910 Customer service -- Select --12345678910       Do you shop at stores selling "fast fashion" like H&M, Forever 21, Zara, Bershka, Uniqlo,Topshop, Primark, etc.?   Yes   No       If so, why do you shop these "fast fashion" retailers?   Price   Quality   Fashionability   Value   Store availability   Online availability   Customer Service   Other         If you do not shop "fast fashion" retailers, why not?   Price   Quality   Fashionability   Value   Store availability   Online availability   Customer Service   Other         Do you shop contemporary designer labels like Tory Burch, Michael by Michael Kors, Kate Spade, Alice & Olivia, J. Brand, Marc by Marc Jacobs, See by Chloè, Opening Ceremony, Theory, T by Alexander Wang, Band of Outsiders, etc.?   Yes   No       Hello: You are invited to participate in my survey on consumer behavior to help with the development of my Master's thesis project. It will take approximately [Approximate Time] minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.  I Agree