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Have you ever ordered [PRODUCT] from [COMPANY]?
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| Overall, how would you rate [COMPANY]? |
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| How satisfied are you with your service from [COMPANY]? |
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| Would you recommend [COMPANY] to a friend? |
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For your NEXT [PRODUCT] purchase, how likely are you to purchase from [COMPANY]?
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| Which of the following modes did you use to place the LAST order for [PRODUCT]? |
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| What are the THREE main reasons you didn't purchase [PRODUCT] from [COMPANY]? | | |
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| If you could change something about [COMPANY] what would it be? | | |
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| Are there any other comments you have for [COMPANY]? | | |
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Dear Sir/Madam:
As the president of [COMPANY], I want to thank you for buying our product. Please help us better understand your needs by completing the survey below. Thank you for your time.
Sincerely,
[MANAGER NAME]
President |
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| The following is a list of product and service items. How satisfied are you with on each item?
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How long have you used [PRODUCT]?
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How often do you use [PRODUCT]?
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Overall, how satisfied are you with [PRODUCT]?
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| Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is: |
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Will you use/purchase [PRODUCT] again?
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How likely are you to recommend [PRODUCT] to others?
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Based on your experience with [PRODUCT], how likely are you to again buy a [Company Product]?
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If you have contacted [COMPANY] customer service, were all problems resolved to your complete satisfaction?
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| What would you like to tell [COMPANY] about your satisfaction with [PRODUCT] that was not already asked in the survey? | | |
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| Thank you for your feedback. |
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| Do you usually buy this [PRODUCT] on sale? |
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| What other brands of [PRODUCT_CATEGORY] have you heard of? |
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| What were reasons for trying this [PRODUCT]? |
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| How did you first discover this product was available for purchase? |
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| What is the one reason you purchased this (product)? |
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| Primarily, for whom was this product purchased?
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| Please tell us how the described product would rate on the following attributes.
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| Overall, what is your reaction to the described product? |
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What other brands of [Product Category] have you used? (Check all that apply.
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| What is it that you like about [Product]? Please enter as many items as you wish. | | |
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| What do you like least about [Product]? | | |
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| What would be your main reason for buying the product? | | |
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| Overall, how interested are you in buying this product if it were available? Please check one. |
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| Which of the following best describes your need for this product? |
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| Based on the description, what price would you expect to pay for the product? | | |
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Assuming the new product is priced comparably to other major brands, would you say it is a...
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| In what ways does the described product appear to be superior to other [Product Category] brands? | | |
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Overall, what would be your most important factors in choosing a [Product Category]? Please check three.
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Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
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To receive your free (60-minute long distance phone card) within two weeks, just take a few minutes now to tell us why, after inquiring about (product), you decided not to purchase.
Completion Time: Approximately 5 minutes |
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| How did you first learn about (product)? |
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| What originally caught your attention about (product) and caused you to inquire about (product)? | | |
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| If you could change the product to make it valuable enough for you to purchase, how would you change it? | | |
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| What was the main reason you did not purchase (product)? |
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| Which one of the following products did you purchase instead of (product)? |
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| Please describe the main reasons you purchased our competitor's product. What did it offer you that (product) did not? | | |
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Did anyone else influence your buying decision?
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| If yes, how was the influential person related to you and what did they say or do that influenced you? | | |
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Dear Customer:
As the manager of [COMPANY], I want to thank you for giving us the opportunity to serve you. Please help us serve you better by taking a couple of minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure we meet your expectations. Attached, you will find a coupon good for ...... We hope that you will accept this as a token of our good will.
Sincerely,
[MANAGER_NAME]
Manager |
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| How satisfied are you with regarding the following items?
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How often do you use [PRODUCT]?
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Overall, how satisfied are you with [PRODUCT]?
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Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is...
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Will you use/purchase [PRODUCT] again?
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How likely are you to recommend [PRODUCT] to others?
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Based on your experience with [PRODUCT], how likely are you to buy a [OTHER PRODUCT] again?
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If you contacted [COMPANY] customer service, were all problems resolved to your complete satisfaction?
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| If you have additional comments for [COMPANY] about your experience with [PRODUCT] that have not been addressed in the survey, please enter them below. | | |
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Thank you for your feedback. We sincerely appreciate your honest opinion and will take your input into consideration while providing products and services in the future.
If you have any comments or concerns about this survey please Contact: -
Company Name
Address 1
Address 2
City, State, ZipCode
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