Surveys
2013
October
T
ToppingTown Price Survey
ToppingTown Price Survey
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How would you want to pay for frozen yogurt?
By size, flavor, and toppings
By weight
If you answered, "by weight" in the previous question, then what is a reasonable price scale to you?
$.35 per ounce
$.40 per ounce
$.45 per ounce
$.50 per ounce
$.55 per ounce
How much would you pay for single-serve frozen yogurt?
$1.00
$1.50
$2.00
$2.50
$3.00
Does price affect your choice of purchase?
Yes
No
Sometimes
Would you pay extra for these toppings?
Hot sauce
Peanut butter
Chocolate Syrup
Almonds
Macadamia
What are your feelings about being charged extra for certain toppings?
Positive
Somewhat Positive
Neutral
Somewhat Negative
Negative
How do you feel about being charged for mixing toppings?
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
How do you normally pay at a fast-food restaurant?
Cash
Credit/Debit Card
Check
Do you like stamp cards for rewarding customer loyalty?
Yes
No
Do you prefer self-checkout or an actual employee?
Self-checkout
Employee
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