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Please indicate which of the following activities you would definitely participate in on a holiday (tick all that apply)
 
Water Sports (Jet Ski, diving, canoeing, kayaking, rafting, angling, yachting, surfing, speed boating etc.)
 
Winter sports (Skiing, Skating, Sledging, Snow-boarding)
 
Walking for pleasure
 
Business related work (attending conventions, conferences, trade fairs etc.)
 
Bird-watching
 
Spending time with family
 
Visit scenic spots like hills/valleys/wooded areas etc.
 
Visit a beach resort
 
Sight-seeing
 
Visiting cultural/historical/heritage spots (like forts, palaces, architectural wonders etc)
 
Trekking/Camping
 
Mountain/Rock Climbing
 
Visit national parks/wildlife sanctuaries
 
Visit theme parks
 
Visiting places/monuments of religious importance (temples, shrines, mosques, churches, monasteries etc)
 
Visit family/friends/relatives
 
Visit a hill resort
 
Observe wildlife
 
Cruise on houseboats
 
Visit spas

 
 

Very Low Low Medium High Very High
Need for peace & quite
Need to be one with nature
Need to spend time with family
Need for novelty
Need for introspection (spending time alone)
Need to see new things and places
Need for action & excitement
Need to take a break
 
 

Strongly Disagree Disagree Neutral Agree Strongly Agree
Cost of a service/product is your most importatnt consideration for purchase
You hardly have time from work
You are funloving
You are ambitious
You are outgoing
You are nature conscious
You have achieved something in life
You are career oriented
You enjoy vigorous physical activity
You are family oriented
You enjoy trying new things
You enjoy adventure
 
 
Which newspapers do you subscribe to or read regularly?
Subscribe Read Regularly
National Newspaper (The Hindu, Indian Express, Times of India etc)
Regional Newspaper
Business magazines (Business world, Business today etc.)
New Magazines (India Today, Outlook, Frontline, Week)
Business Newspapers (Economic Times, Businessline etc.)
Sports Magazines (like Sportstar, Wisden etc.)
Regional Magazines
 
 
For each of the time periods shown below, please indicate the number of hours during a TYPICAL WEEKDAY you spend watching television.
Dont watch during this time < 1 hour 1 to 3 hours > 3 hours
* 7 am - 9 am
* 9 am - 5 pm
* 5 pm - 7:30 pm
* 7:30 pm - 11 pm
After 11 pm
 
 

* How many times have you holidayed in the last 3 years
> 3 times 1 to 3 times Did not holiday at all
 
 

* When planning holidays, which of the following do you genearlly do?
 
Consult a travel agent
 
Seek Friend's Advice
 
Plan independently
 
Refer to magazines/newspapers
 
Other
 

 
 
 
* How many days is ideal for a holiday
   
 
 

* Who in your family decides on the types of holiday and destination?
 
You alone
 
Your spouse
 
Children
 
Joint Decision
 
 

* Who would you prefer spending you holiday with? (rank on a scale of 1 to4, 1 being highest)
Family
Friends
Alone
Colleagues
 
 

* Your vacation plans are most influenced by (please tick all that apply)
 
Work/Office schedules
 
Season
 
Family obligations
 
Holiday periods
 
Personal preferences

 
 

* How do you choose a new destination for a vacation?
 
Magazines/Newspapers
 
Word of mouth
 
Trends
 
Travel agents
 
T.V advertisements
 
 

* Who did you approach to organize your last holiday?
 
Tour operator
 
Resort
 
Made your own arrangements
 
Other
 
 
 

* Which of the following did you enjoy least on your holiday?
 
Travel
 
Accomodation
 
Food
 
Other
 
 
 

* Age
16-21 22-25 26-29 30-35 36-40 41-50 > 50
 
 

* Gender
Male Female
 
 

* Marital Status
Single Married (without children) Married (with children) Widowed/Seperated
 
 

* Highest level of education
School Graduate Post-Graduation Doctorate
 
 

* Occupation
 
Salaried
 
Self-employed (professional/business)
 
Part-time work
 
Student
 
Other
 
 
 

* Income Level (before taxes)
< 200,000 200,000 to 400,000 400,000 to 600,000 > 600,000
 
 

* Number of dependents
0 1 2 >2
 
 
 
Kindly state your e-mail address (privacy would not be violated)
   
 
Please contact [email protected] if you have any questions regarding this survey.
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