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2005
May
T
Tourism Questionnaire
Tourism Questionnaire
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Good Day,
You are invited to participate in our survey Internet Impact on Destination Marketing. In this survey, approximately 100 people will be asked to complete a survey that asks questions about their general intrest in the caribbean as well as what information they would like to see on a Destination website. It will take approximately 5-10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ria Gopaul by email at
[email protected]
as well as the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
*
Gender
Male
Female
Age
18-25
26-35
36-45
46-55
56-65
65 +
What is your marital status?
Single
Married
Divorce
*
Where are you from?
United States of America
United Kindom
Switzerland
France
Germany
Norway
Canada
Caricom
Other
*
What is your occupation?
Manager and Executive
Machine Operator
Professional
Clerk Industry Worker or Sales
Unskilled Worker
Auxiliary Professional
Other
*
When was the last time you went on a holiday?
1-4mths
5-9mths
1-4yrs
5+yrs
*
Have you ever been to the Caribbean?
Yes
No
(Please choose all that apply)
If YES why did you choose this destination?
Visit Family
Business
All-Inclusive
Eco-Tourism
Sun-Lust (sand and sea)
Special Intrest (historical,adventure,health etc)
(Please choose all that apply)If you have answered YES to the above question,please skip this question.
If you have never been to the Caribbean, choose why you would be most intrested in this destination?
Visit Family
Business
All-Inclusive
Eco-Tourism
Sun-Lust (sand and sea)
Special Intrest (historical,adventure,health etc)
Based on the option you choose in either questions (8) or (9), please rank the importance of having the following information when planning a holiday to the Caribbean.
NOTE: Only fill out the sections that you have choosen in the questions mentioned above(e.g All-Inclusive and Sun-Lust)
Extremely Important
Netural
Not at all Important
All-Inclusive: Variety(convenience,comfort,scenery,activities)
Experienced Tour Guide
Accomadation Quality and Grading(hotel)
Flight Schedule
Sight seeing point included
Sun-Lust(sand and sea): Activities(snorkeling,surfing,watersports,windsurfing,yachting etc)
Quality Beaches
Hotel close proximity to beaches
Special Intrest: Learn soemthing new(craft,history etc)
Contribute(List of national organized causes)
Extremely Important
Netural
Not at all Important
Adventure(hiking,biking,kayaking)
Wellness Spa
Eco-Tourism: Flora and Fauna
Nature Trails
Package Tours
Activities(bird watching, cave exploration,turtle watching etc)
Business:
On-line request for proposal
Facilities(conference,classroom,theatre etc)
Team building events
*
Do you use the internet to search for information when choosing your destination?
Always
Sometimes
Rarely
Never
*
What method do you use when planning you holiday or vaction?
Travel Agent only
Travel Agent and Internet
Internet only
Neither Travel Agent or Internet
Please choose the information you consider to be important when planning a holiday to the Caribbean on-line.
Extremely Important
Neutral
Not at all Important
View website in different Languages(if in English)
Easy access to Travel Agencies
Easy Access to Car Rentals
Easy access to Hotels
On-Line Booking
Facility to save personal details
Ensure details are safe (credit card,personal information)
Information about the Country(culture ,history,lingo)
Where to go (hot spots,local attractions,night life etc)
Feature to create my own holiday
Extremely Important
Neutral
Not at all Important
Be aware of special event and dates
Read/Place Reviews
Ancillary services(banks,telecommunication,hospitals)
General Information(currency rate,entry requirements etc)
Access to maps(download)
See variety of pictures within a particular intrest
Contact for queries or questions
Virtual Tours
Streaming Videos (festivals,music)
Send on-line cards(e-cards)
Extremely Important
Neutral
Not at all Important
Welfare Services
Personal Safety (political and social)
Climate(weather/beaches)
Price
Chat rooms/surveys
Updates on special promotions
Air-line connection(better flights between Islands)
*
How intrested would you be in receiving information about special promotions or deals to destinations?
Very Intrested
Intrested
Not at all Intrested
*
What method would you most likely be intrested in receiving this information?
Post
E-mail
Internet
Other
Please contact
[email protected]
if you have any questions regarding this survey.
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